The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content decisions, demand data is an indispensable tool that can reveal actionable insights. Using the example of "Lost Treasures Of Egypt" for the month of March 2024 in the United States, we can demonstrate how demand data can be used to make more informed programming decisions.
By examining "Lost Treasures Of Egypt" through the lens of demand, we can see that the show is performing well in the United States, with demand that is currently 3.6 times the average for all TV shows. This high level of demand puts "Lost Treasures Of Egypt" in the top 8.6% of all TV shows. Moreover, demand for the show has been increasing over the last 30 days relative to the last 90-day period, indicating growing popularity.
Demand data can help content creators, distributors, and platforms to validate the value of their content. By analyzing the demand for "Lost Treasures Of Egypt," executives can make data-driven content valuation decisions that are based on audience interest and engagement. Executives can also use demand data to determine what type of content exhibits opportunities for acquisition or production, which shows will attract new subscribers or retain current audiences, and which titles should be acquired or developed to support global SVOD expansion.
In addition to revealing audience demand in a specific market, demand data can also inform content creators about which genres are resonating most with their current audience and which genres they should focus on to attract new subscribers to their service. In the case of "Lost Treasures Of Egypt," demand data shows that the show is performing particularly well in the documentary genre, ranking in the 95.1th percentile during March 2024 in the United States. Executives can use this information to make more informed content and genre-based programming decisions.
Furthermore, executives can use demand data to inform their network fit and distribution strategies. For example, executives can map local whitespace to find out which genres are popular in a particular market or region, and develop or acquire content that appeals to those tastes. They can also identify which platforms they should target for distribution of their content based on where it is in high demand.
Finally, demand data can inform strategic decisions around release strategies and marketing campaigns. For example, executives can use demand data to optimize their marketing campaigns ahead of a premiere, identify which elements of existing content fans like the most in order to optimize an upcoming production, and decide on pricing for release of content.
In summary, executives who understand how to use demand data to inform their content, acquisition, distribution and programming decisions can achieve greater success in today's competitive entertainment industry. By analyzing audience demand for shows like "Lost Treasures Of Egypt," executives can make more informed decisions about content valuation, genre-based programming, and distribution strategies that will result in increased audience engagement, retention, and growth.
This is Lost Treasures Of Egypt's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Lost Treasures Of Egypt travels internationally.
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Acquire the best shows from partners such as National Geographic to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lost Treasures Of Egypt), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as National Geographic by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lost Treasures Of Egypt, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular National Geographic‘s Lost Treasures Of Egypt is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for National Geographic and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lost Treasures Of Egypt, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using demand data from Parrot Analytics for Lost Treasures Of Egypt in the United States. We provide our partners with smart television workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.