The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an essential tool for making informed decisions when it comes to content acquisition, distribution, and programming. The analysis of "Love After Lockup: Life After Lockup" in February 2024 provides us with valuable insights into how demand data can be used to make informed decisions.
Content valuation is an important aspect of content acquisition and distribution. Using demand data, we can determine the value of a series and how much it contributes to a platform's revenue. "Love After Lockup: Life After Lockup" has a demand of 4.0 times the average television show in the United States over the last 30 days, which tells us that it has a higher value compared to other shows, and it can drive demand for the platform.
Demand data also gives an insight into audience preferences. Our analysis shows that other shows that fans of "Love After Lockup: Life After Lockup" enjoy watching include "Mountain Men," "Life Below Zero: Next Generation," and "Bob's Burgers". This information can inform content acquisition and programming decisions when looking to create new content or when selecting titles to add to an existing library.
In addition to content valuation and audience preference, demand data also helps with subscriber acquisition and retention. By examining the top markets where "Love After Lockup: Life After Lockup" is most in-demand, we can determine which regions have the potential for the platform's growth and expansion. The United States is the most in-demand market globally for "Love After Lockup: Life After Lockup," with a good audience demand of 0.6x. This information can inform content distribution decisions, such as which regions to prioritize for marketing and promotional campaigns.
Furthermore, demand data can inform decisions concerning release strategy and pricing. In February 2024, demand for "Love After Lockup: Life After Lockup" spiked, which indicates that an optimal release strategy could be to align its premiere with specific occasions or events to capture audience demand. The analysis also shows that the show's momentum is good, meaning it has a potential for sustained audience growth, and it is an ideal candidate for promotion through new releases, spinoffs, or franchise development to further monetize its intellectual property.
Finally, analyzing the six dimensions provided by the Parrot Pulse assessment, namely worldwide audience demand, travelability, longevity, momentum, franchisability, and reach, can provide valuable insights to help content creators and producers identify opportunities for content expansion and growth. Analysis shows that the franchise potential for "Love After Lockup: Life After Lockup" is poor and the travelability of the show is also poor, which shows that there may be limitations to audience growth and potentially the geographical expansion of the show. However, the show has a good momentum and can be leveraged for content expansion through spinoffs or franchise development.
In conclusion, demand data is a powerful tool that can inform content valuations, programming decisions, and distribution strategies for content creators, producers, and distributors. Examining the demand for a series like "Love After Lockup: Life After Lockup" provides key insights into audience preferences, release strategies, pricing, growth opportunities, and potential for sustained momentum and audience engagement. By leveraging these insights, executives in the entertainment industry can make informed decisions to support a profitable and audience-focused content strategy.
This is Love After Lockup: Life After Lockup's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Love After Lockup: Life After Lockup travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular we tv‘s Love After Lockup: Life After Lockup is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for we tv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love After Lockup: Life After Lockup, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 7:36 a.m. PST using television demand metrics from Parrot Analytics for Love After Lockup: Life After Lockup in the United States. We provide our partners with far-reaching television series insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.