The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at your respective company, you want to ensure that every content decision, acquisition, distribution, and programming decision that you make is guided by data-driven insights. Content valuation is essential in today's market, where platforms are looking to maximize their ROI. Parrot Analytics' content valuation tools use demand data to reveal a specific title's dollar value contribution to any platform in any region. With audience demand as your compass, you can make informed decisions that will determine your success in a highly competitive market.
For example, let's look at the global phenomenon, "Love Death + Robots," and how demand data can be used to make informed content decisions. Live on Netflix since March 2019, "Love Death + Robots" is an animation anthology series that features a mix of science fiction, fantasy, comedy, and horror, making it stand out as a genre-bending title.
With outstanding demand of 13.9 times the average show in the United States over the last 30 days and higher demand than 98.2% of all drama titles in the United States, the show's popularity is undeniable. Using Parrot Analytics' content valuation tools, entertainment executives can quantify a platform-specific marginal revenue contribution, estimate growth, and assess a TV series' ability to drive subscriptions and mitigate churn.
Additionally, examining the show's global demand provides valuable insights into the potential growth of the show outside the United States. Knowing the top 10 markets for the show can allow a platform to tailor their marketing and distribution to reach a larger audience. Looking at "Love Death + Robots," the show outperforms the demand of the average TV show (1x) in each of its top 10 markets, with Russia being the number one market globally.
Furthermore, analyzing the show's momentum data allows entertainment executives to determine the effectiveness of marketing campaigns around the show and compare the show's performance against other shows. Franchisability data allows for the identification of opportunities to monetize intellectual property and can inform decisions on spin-offs or franchises for the show. Longevity data can be used to determine how well audience demand is maintained over time, and for "Love Death + Robots," it is outstanding, indicating that the show has gathered a stable and sizable audience base that could be the foundation of a stable revenue stream for the platform.
In conclusion, as an entertainment executive, you can use Parrot Analytics' content valuation tools to get a comprehensive valuation of every content you have. Using audience demand data, you can determine the ROI a specific title will bring, assess the TV series' ability to drive subscriptions and mitigate churn, and quantify a platform-specific marginal revenue contribution. Looking at metadata like the season's profile and comparing the show's performance against the average TV show in different markets can be used to tailor marketing and distribution strategies for the show. Don't make blind investments in content; utilize demand data to make informed decisions, resulting in increased returns on investment.
This is Love Death + Robots's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Love Death + Robots travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Love Death + Robots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Death + Robots, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Love Death + Robots in the United States. We provide our partners with valuable TV competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.