The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive looking to make informed content, acquisition, distribution, and programming decisions for my platform, demand data analysis can provide a wealth of valuable insights. Let us take a look at the TV show "Love Is Blind" and see how Parrot Analytics' demand data could inform decision-making in a meaningful way.
One key question that content valuation using demand data can answer is How much is my series worth? Parrot Analytics delivers a content valuation system based on global content demand and supply, which reveals both the overall dollar value contribution of a show to a platform and the value contribution of the show in any given region. Moreover, you can compare the value of a show against that of different titles or the average value of titles in a particular genre, as well as identify how the show performs as an acquisition-driving or churn-reducing title. "Love Is Blind," for example, has an outstanding demand, 29 times higher than the average title over the past 30 days, and exceptional performance in the United States specifically. This information can be a significant factor in assessing the current value of the show.
Another question that demand data can help answer is How can you determine how much to spend on content? For instance, should our platform acquire the license of "Love Is Blind"? Using Parrot Analytics' demand data, we can gauge the platform-specific marginal revenue contribution of the show and how it drives engagement across a platform. Furthermore, we can estimate a specific title's ROI, assess its ability to drive subscriptions and mitigate churn, and map out revenue potential in its under-monetized international markets. The data shows that the demand in "Love Is Blind" has increased over the past 30 days, indicating the show may continue to gain popularity, and its franchise spin-off potential is okay, meaning the show has potential to bring in other opportunities or source for other alternatives.
A crucial question for an executive overseeing a content library is what is the value of a content library on their platform over time? Through reliable demand forecasting, driven by historical audience demand patterns, platform executives can predict the relative future value of their content libraries accurately. Understanding the content that consumers are responding to in-demand allows the executive to refine the selection and make strategic content decisions to increase engagement and, ultimately, drive profits. We can determine which shows generate the most loyal followings and an expanded audience to identify the type of content the platform needs to expand its library and role out effective marketing campaigns that garner the attention of the intended audiences.
Finally, how should marketing departments optimize a show's release strategy and pricing? A show like "Love Is Blind" has seen a spike in demand in mid-March 2024, reflecting in may have had an effective marketing campaign. To sustain the level of momentum, a platform can use Parrot Analytics' demand analysis to monitor its audience's affinity and predict the appropriate time to release new episodes or marketing materials. Knowing key insights can help executives negotiate better pricing deals and advertising rates based on the projected performance of the show, making cost-effective pricing decisions and planning appropriate release strategies easier.
In conclusion, Parrot Analytics' demand data analysis on "Love Is Blind," a popular U.S show with an outstanding audience demand of 29 times higher than the average title over the past 30 days, provides valuable insights that can inform strategic decision-making for any TV executive. This shows the value demand analysis could provide in making better-informed decisions concerning content valuation, acquisition, distribution, or programming and maximize profit potential for any decision-making executives.
This is Love Is Blind's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Love Is Blind travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love Is Blind), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Love Is Blind is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Love Is Blind also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Is Blind, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:01 p.m. PST using global tv demand data from Parrot Analytics for Love Is Blind in the United States. We provide our partners with extensive TV industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.
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