The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, have you ever wondered how your series or library is performing in the market? Would you like to make informed decisions about content acquisition, production and distribution? Fortunately, there is a way to use demand data analysis to make smart decisions.
One prime example of the power of demand data is the U.S. version of the British show "Love Island." The series became a phenomenon in the U.S., as it garnered 23.8 times more demand than the average show in the country, over the last 30 days. This result shows that the genre and the show format connects with the audience. As an entertainment executive, you could use this data to help determine the value of all content spending, acquisition, or distribution decisions.
By understanding your audience's demand, you can uncover opportunities to leverage your content strengths and identify areas in which you need to improve to compete in the market. For instance, you can use demand data to inform your franchiseability and how best to create spin-offs or monetize the IP of your show. This analysis is particularly important in the case of "Love Island USA," which has shown good potential in spin-offs. You could also use demand data to determine the longevity of your content in the market and decide if there's enough space for the production or acquisition of more seasons.
Demand data can also provide insight into a series' travelability, which is the international demand for your show, relative to its home market. With data showing where your show is in-demand globally, you can make better-informed decisions regarding new market entry and content acquisition.
Furthermore, using demand data to map out your taste clusters, you can better target your audiences and make smart decisions in the pre-release advertising campaign. By analyzing an audience's preferences, you could understand what genres resonate more with your current audience and identify what genres could potentially attract new subscribers.
Finally, you could use demand data to optimize release strategy and pricing. By understanding demand spikes and trends, executives can identify the best release strategy for their content, as well as the ideal pricing to monetize the content effectively.
In conclusion, demand data is a powerful tool for executive decision-making in the entertainment industry. Using this data, you can better understand your audiences, optimize content acquisition and production, as well as distribution strategies. By leveraging demand data analysis, it is possible to make informed and strategic moves that can increase a show's value over time.
This is Love Island USA's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Love Island USA travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Peacock, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Love Island USA.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Love Island USA from partners like Peacock.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Love Island USA? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Peacock to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Peacock by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Love Island USA. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Peacock to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love Island USA), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Love Island USA, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Love Island USA is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Island USA, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Sept. 11, 2023, 9:33 p.m. PST using television demand metrics from Parrot Analytics for Love Island USA in the United States. We provide our partners with deep entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.