The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive considering buying or investing in "Manhattan," looking at its demand data can help you make an informed decision. Our demand data shows that "Manhattan" has 2.9 times the audience demand of the average show in the United States over the last 30 days, which is good news. However, compared to its demand of 3.2 times the average over the last 90 days, it appears that demand for this show has been decreasing recently. With only 8.6% of all TV shows having this level of demand, executives can consider "Manhattan" as a viable acquisition option, although they need to be mindful of the recent decline in demand when negotiating the deal.
To further understand the show's value, executives can also look at its peak rank, which is #2526 in the United States, and how the show's rank has been performing recently. For example, "Manhattan" moved up in its rank by 45 spots during February, indicating a growing interest from audiences. However, a decrease in demand from February to March suggests that the show's rank could be dropping – something to keep in mind if you are planning a scheduling decision around the show.
The popular genre percentile can provide insight into how well a show performs within its genre. "Manhattan" ranks at the 91.4th percentile in the history genre, which indicates that it has higher demand than 91.4% of all history titles in the United States. Executives can use this percentile to compare the show's demand performance to that of other shows in the same genre.
The show's worldwide audience demand across all platforms is good, with a 1.7x audience demand in the United States, which is the show's number one market globally. Understanding where the show is most popular and where it's receiving the least amount of demand can help executives determine where to focus their marketing campaigns, licensing efforts, and which networks/platforms are viable options for the show's distribution. For example, although demand is okay in France, executives can consider investing more in marketing and licensing efforts in France as it's the show's second-largest market.
To help underpin how the show is resonating with audiences, executives may want to examine the metadata that accompanies the show. For instance, looking at the show's season profile could identify if there was any downturn in audience demand between seasons. Combining these data pieces, executives can estimate the value of the content library of the show as well as the potential of licensing.
To summarize, utilizing demand data to evaluate shows such as "Manhattan" can provide valuable insights to TV executives, such as understanding the show's value, determining optimal distribution strategies, and optimizing content libraries. This analysis can help executives make informed decisions around content acquisition, programming decisions, and distribution strategies that have a higher chance of success.
This is Manhattan's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Manhattan travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular WGN America‘s Manhattan is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for WGN America and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Manhattan, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Manhattan in the United States. We provide our partners with comprehensive TV industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.