The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working for an OTT or SVOD platform, or a TV series financing or production company, understanding audience demand is crucial for making informed decisions about content acquisition, distribution, programming, and financing, especially with an increasing number of competitors in the content space. The example of "Mapleworth Murders" can help inform these decisions, and here is how.
Firstly, content valuation using demand data can be used to answer various questions such as the worth of a series or a content library, the baseline value of a title, how a title performs as an acquisition-driving or churn-reducing title, and how to assess the value of exclusivity. By measuring the demand of "Mapleworth Murders" against the average title in the United States and globally, we can see that this show is performing well in the United States, with three times the average demand of a title over the last 30 days. Therefore, for its specific audience, it has an above-average valuation and is a preferable content to acquire or distribute.
Secondly, demand data can inform scalable concept testing and decisions about supply and demand. By examining what other shows that fans of "Mapleworth Murders" like, such as "Fear The Walking Dead", "The Walking Dead: Daryl Dixon", and "Killing Eve", we can see the potential popularity of similar shows in terms of audience demand.
Additionally, demand data can inform subscriber acquisition and retention strategies. By analyzing factors such as momentum, reach, and longevity, we can see how well a show will attract and retain subscribers, making it an important factor for acquisition or production decisions.
Moreover, since "Mapleworth Murders" has high demand in the United States and ranks second in the United Kingdom among its top 10 global markets, it could potentially have strong international demand if its travelability improves. Therefore, distribution companies looking to acquire rights to this show might consider investing in global expansion to meet this potential demand.
Finally, demand data can help inform decisions about genre focus, marketing campaigns, and talent partnerships. For example, by understanding the taste clusters of the current audience of "Mapleworth Murders", entertainment executives can optimize marketing campaigns before a premiere.
In conclusion, understanding the potential audience demand can help in making informed decisions about acquisition, distribution, or programming. By examining the example of "Mapleworth Murders", we can see how demand data can be used to provide valuable insights for multiple strategic decisions.
This is Mapleworth Murders's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mapleworth Murders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Quibi‘s Mapleworth Murders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Quibi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mapleworth Murders, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Mapleworth Murders in the United States. We provide our partners with essential subscription-video-on-demand insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.