The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed decisions that help you to acquire, produce, distribute, and program content that will drive engagement, attract new subscribers, retain existing ones, and ultimately generate revenue. In this context, the demand data provided by Parrot Analytics can help you to achieve these goals through data-driven insights.
For instance, we can use the example of "Mare Of Easttown," a popular crime drama series that aired from April to May 2021, to demonstrate how demand data can be leveraged to make informed content decisions.
Firstly, by analyzing the show's demand performance in the United States, we can infer that "Mare Of Easttown" has been a ratings hit, with demand spiking in late February 2024. We also know that audience demand for the show has decreased by 11.0% in February, indicating the need to understand and address the reasons behind this dip.
Next, we can compare the show's performance on a year-to-date rolling basis against its performance over the last 30 days. Doing so for "Mare Of Easttown" reveals that the show has seen a 6.3% increase in its demand peak over the past month, with a higher-than-average demand over the last 30 days suggesting increased popularity.
We can further use demand data to evaluate the show's travelability, longevity, momentum, franchisability, and reach through Parrot Pulse metrics that provide an independent measure of the show's global performance across six dimensions. In the case of "Mare Of Easttown," the audience demand across all platforms is outstanding, the show demonstrates good travelability, longevity, momentum, franchisability, and reach.
Using the top 10 global markets where "Mare Of Easttown" is most in-demand as an example, we can see that the show significantly outperforms the demand of the average TV show in each of these markets, indicating it as a highly marketable and desirable commodity.
Overall, you can use demand data to answer several questions as an entertainment executive, such as how to determine the value of content, which shows exhibit opportunities to acquire or produce, what type of content will attract or retain viewers, and what release strategy will work best. Additionally, using demand data, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, assess the value of exclusivity, and more. Therefore, it is critical to leverage demand data from Parrot Analytics to make informed and strategic content decisions.
This is Mare Of Easttown's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mare Of Easttown travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Mare Of Easttown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mare Of Easttown, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 11:12 p.m. PST using tv demand datasets from Parrot Analytics for Mare Of Easttown in the United States. We provide our partners with meaningful media industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.