The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive in an OTT or SVOD platform, you need to use demand data to make informed content decisions that will drive engagement among your audience. In this regard, you can use demand data to help you understand the popularity of your show and its spin-off potential. Taking the example of "Marvel's Agents Of S.H.I.E.L.D.", which is a popular show with an audience demand of 19.1 times the average show in the United States over the last 30 days, we can use demand data to answer some key questions.
One such question is how popular the show is in the United States and globally. "Marvel's Agents Of SHIELD" is highly popular in the United States, with demand 12.3x times the average, making it the number one market globally for this show. Similarly, the show has outstanding audience demand in Canada, the UK, Netherlands, Russia, France, and Germany, indicating that it is highly popular in these markets.
Another question that you can answer using demand data is its performance against other titles in the same genre. In February 2024, "Marvel's Agents Of SHIELD" had a percentile rank of 99.2 in the drama genre in the United States, indicating that its demand was higher than 99.2% of all drama titles in the country.
You can also use demand data to uncover insights into what other shows your fans like and what other shows you should acquire to attract new subscribers to your platform. For instance, fans of "Marvel's Agents Of SHIELD" also like "Brooklyn Nine-Nine", "Mythic Quest", "Ted Lasso", and "Doctor Who (2005)". This information can help you acquire shows that have a similar fanbase to drive engagement and subscriptions.
Demand data can also help you to understand whether a show's demand is increasing or decreasing and the reasons for the change. For instance, although "Marvel's Agents Of SHIELD" had a lower demand in February 2024 compared to its demand in January, the show's global demand across all platforms was still outstanding. Additionally, the show has had sustained audience demand over time, suggesting that it is highly popular.
Finally, demand data can help you to value your content and understand how much you should spend on it. Parrot Analytics' content valuation system is powered by global content demand and supply and can help you calculate the ROI of a specific title on any given platform. With the demand data for "Marvel's Agents Of SHIELD," you have insight into how much value the content adds to your platform and the value the content holds in the market.
This is Marvel's Agents Of S.H.I.E.L.D.'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Marvel's Agents Of S.H.I.E.L.D. travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Marvel's Agents Of S.H.I.E.L.D. is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Agents Of S.H.I.E.L.D., for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 4:33 p.m. PST using television demand data from Parrot Analytics for Marvel's Agents Of S.H.I.E.L.D. in the United States. We provide our partners with meaningful SVOD capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.