The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed decisions when it comes to content valuation, acquisition, distribution, and programming. Fortunately, demand data can provide valuable insights for deciding on these matters. Let’s take a look at how the demand data for "Marvel’s Inhumans" in January 2024 can be used to make more informed decisions.
Firstly, content valuation uses demand data to answer questions such as the dollar value contribution of any title to any platform and how well a TV series can drive subscriptions or mitigate churn. "Marvel’s Inhumans" had a demand of 3.3 times the average show in the United States over the last 30 days, indicating that the series is in demand. This high demand can translate into a significant dollar value contribution to the platform. Additionally, the demand for the series has been increasing recently, which may suggest an increase in the series' dollar value contribution in the future.
Secondly, demand data can inform acquisition decisions by identifying popular content in the market. For instance, fans who enjoyed "Marvel’s Inhumans" also liked "Marvel’s Iron Fist", "Marvel’s Cloak & Dagger", and more Marvel series. Knowing the popularity of these related shows can inform potential acquisition decisions.
Thirdly, demand informs programming decisions by identifying the most popular genres in a local market. For "Marvel’s Inhumans", the demand across the top 10 global markets outperformed the demand of the average TV show. These markets include the United States, Italy, the United Kingdom, France, Bulgaria, China, India, the Netherlands, and Germany. Knowing the most in-demand genres in these areas can inform the production of new content and programming decisions for existing content.
Fourthly, demand data can inform distribution decisions by identifying which platforms to target for the distribution of specific shows. The Parrot Pulse report for "Marvel’s Inhumans" indicates that the worldwide audience demand was good, and its travelability was okay, suggesting that the series has room to grow internationally. Thus, a platform looking to expand globally may find this information useful when deciding where to market the show.
Finally, demand data can inform decisions related to the monetization and franchisability of intellectual property. "Marvel’s Inhumans" has a reach of good, which means it has a wide audience. This factor augurs well for its spin-off potential, or the creation of future franchise opportunities.
In summary, demand data is an invaluable tool to help executives make informed decisions regarding content valuation, acquisition, distribution, programming, and franchisability. For instance, demand data indicates that "Marvel’s Inhumans" is in demand and has good audience demand in the United States, Italy, and globally. Other insights from the data include the genre preferences of the audience and potential spin-off opportunities. With the right demand data, entertainment executives can make informed decisions that lead to successful content production, distribution, and monetization strategies.
This is Marvel's Inhumans's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Marvel's Inhumans travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Marvel's Inhumans is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Inhumans, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been updated on March 3, 2024, 1 p.m. PST using global tv demand metrics from Parrot Analytics for Marvel's Inhumans in the United States. We provide our partners with meaningful television series expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.