The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding demand data is crucial for making informed decisions about content acquisition, distribution, and programming. In the case of "Marvel's Jessica Jones", analyzing its demand data reveals some valuable insights that can help executives optimize their decision-making process.
Firstly, demand data can enable content valuation, which is essential for determining how much a series is worth to a platform. Parrot Analytics content valuation system uses demand data to provide dollar value contributions to a title based on region-specific demand data. By using this data, executives can estimate a TV series' ability to drive subscriptions or mitigate churn. It can also be used to determine how much to spend on content acquisition.
Furthermore, the Parrot Pulse for "Marvel's Jessica Jones" provides a measure of its global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. Understanding these metrics can help executives better understand a show's performance in their target markets and potential international expansion opportunities.
One critical insight from the demand data for "Jessica Jones" is that it has outstanding audience demand, with demand at 11.6 times the average show in the United States over the last 30 days. Despite the decrease in demand, the show still outperforms the demand of the average TV show in every market in the top 10 markets it is most in-demand, indicating continued popularity.
Moreover, the demand data reveals that "Marvel's Jessica Jones" ranks in the 97.5th percentile in the drama genre in the United States, indicating its greater relative demand compared to other drama TV shows. Additionally, examining the shows that fans of "Jessica Jones" also like can help executives make informed content acquisition and programming decisions for their platform.
Finally, demand data can enable decision-making around supply and demand. It enables executives to find opportunities to produce or acquire content based on market demand. For example, understanding the popularity of the superhero genre can help executives decide which shows they should buy to grow their audience. It can even uncover under-monetized titles, helping executives identify new opportunity markets for content distribution.
In conclusion, using demand data like that of "Marvel's Jessica Jones" can significantly help entertainment executives make informed content acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system is a reliable data-driven tool that can quantitatively answer essential questions around content's worth to a platform and a series' ability to drive subscriptions or mitigate churn. Furthermore, understanding Parrot Pulse's dimension and examining the show's fandom can help identify performance trends and make decisions around production, supply, and other factors contributing to the success of a show.
This is Marvel's Jessica Jones's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Marvel's Jessica Jones travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Marvel's Jessica Jones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Marvel's Jessica Jones also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Jessica Jones, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been revised on Dec. 9, 2023, 1:04 p.m. PST using tv demand metrics from Parrot Analytics for Marvel's Jessica Jones in the United States. We provide our partners with deep television industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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