The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention entertainment executives! As you navigate the ever-changing landscape of the entertainment industry, it is essential to have access to data and insights that can help you make informed decisions. At Parrot Analytics, we provide a wealth of demand data that can support your content-related decisions, such as content acquisition, distribution deals, programming strategies, and more.
As an example, let's consider the "Masters Of Horror" TV series for the month of November 2023 in the United States. Our demand data reveals that this show has an audience demand of 2.8 times the average TV show in the country, with only 8.6% of all TV shows achieving this level of demand. This information can be particularly useful for content valuation, as we can use the show's demand to estimate its value contribution to a platform.
Furthermore, we can see that "Masters Of Horror" has a higher demand than 90.1% of all drama titles in the United States, which can give insight into the show's genre fit and audience profile. We can also explore the fans of the show and identify other titles that they enjoy. This information could be helpful for content acquisition, as you can choose similar titles that have a high demand from "Masters Of Horror" fans.
Additionally, Parrot Analytics' data can tell you about the show's global performance, such as its worldwide demand across platforms, its travelability (international demand), longevity (maintained audience demand over time), momentum (pace of growth), and franchisability (spin-off potential). The "Masters Of Horror" TV series has good audience demand across platforms, good longevity, and an okay momentum. However, its travelability is just okay, its franchisability poor, and its reach only okay.
Finally, our demand data can also give you insights into the show's peak and average demand over time and help identify the top 10 global markets with the most demand. For example, "Masters Of Horror" has seen a recent increase in popularity in the last 30 days, with a peak demand of 4.3 times the average TV show and an average demand of 2.8 times the average title. Furthermore, the United States is the show's number one market globally, with good audience demand of 1.0x.
In conclusion, Parrot Analytics' demand data can provide valuable insights to help entertainment executives make informed decisions around content valuation, acquisition, distribution, programming strategies, and more. With our data, you can assess a title's value contribution to a platform, identify other titles for acquisition that are popular with existing fans, and keep track of audience demand trends over time both domestically and globally.
This is Masters Of Horror's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Masters Of Horror travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. SHOWTIME, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Masters Of Horror), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Masters Of Horror, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Masters Of Horror is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Masters Of Horror also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masters Of Horror, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Dark Fantasy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Masters Of Horror in the United States. We provide our partners with extensive TV industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
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