The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT or SVOD platform executive, you can use the demand data provided by Parrot Analytics to make informed acquisition and programming decisions. For example, "Masters Of The Universe: Revelation" has 2.5 times the audience demand of the average show in the US over the last 30 days, indicating the show has good demand. However, demand for the show has declined over the past 90 days. This data can help you determine whether the series would be worth investing in, or whether to try and renegotiate the terms of an existing agreement.
From the metadata available for the show (10 episodes over 2 seasons), one can infer that "Masters Of The Universe: Revelation" is a miniseries or limited series. Parrot Analytics demand data reveals that the show's peak demand was 4.4 times the average over the course of an entire year, indicating that it was very popular at one point, but that demand has declined over time. This assessment can help you make more informed content decisions and quantify how much value to place on the content.
Moreover, you can use demand data to understand how well your content is holding up over time, as well as in different regions and genres. For example, "Masters Of The Universe: Revelation" is ranked at the 78th percentile in the fantasy genre, indicating that it has higher demand than 78.0% of all fantasy titles in the United States.
The Parrot Pulse for the show also shows its global performance measured across six dimensions. The worldwide audience demand and travelability for the show are okay, while it has poor franchisability with okay momentum and reach measures. You can use these dimensions to compare performance against other titles and analyze the demand trends over time.
In addition, you can use the show's affinity analysis to determine the titles most popular among audiences, which can help inform marketing campaigns and cross-promotions with other content-related businesses. Parrot Analytics can also determine the most popular genres in your market and enable optimal release strategies and pricing for your platform.
Overall, Parrot Analytics demand data provides valuable insights on a show's audience demand, travelability, longevity, momentum, franchisability, and reach. It can guide strategic decisions related to acquisition, distribution, programming, and content valuation.
This is Masters Of The Universe: Revelation's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Masters Of The Universe: Revelation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Masters Of The Universe: Revelation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Masters Of The Universe: Revelation also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masters Of The Universe: Revelation, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been revised on Nov. 27, 2023, 1:08 p.m. PST using global demand analytics from Parrot Analytics for Masters Of The Universe: Revelation in the United States. We provide our partners with far-reaching TV insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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