The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For content executives working in the TV industry, Parrot Analytics demand data is a powerful tool for making informed business decisions surrounding content valuation, distribution, acquisition, and programming. Let's take the example of "Max Headroom" to understand how Parrot Analytics’ demand data insights can help executives optimize their content strategy.
- Content Valuation - Using demand data, content executives can value their content library with respect to specific markets. Parrot Analytics’ content valuation system can be used to answer questions such as how much is my series worth, how much of its value is being driven by demand for one of its stars, and what is the value of a content library to a platform over time? In the case of "Max Headroom", demand for the series is outstanding in the United States. Content executives can leverage this information to showcase the monetary value of the series to potential buyers or streaming platforms in the US market.
- Programming decisions – Parrot Analytics demand data can inform programming decisions. For example, content executives can assess the TV series' ability to drive subscriptions and mitigate churn by examining the demand data. In the case of "Max Headroom", the audience demand has been decreasing recently, indicating that it is failing to retain the same level of popularity. Also, fan similarities with other shows like "Rick and Morty" can inform content executives of overlaps in the audience preferences and may be used to plan future programming.
- Audience interest– Demand data can help to find the new and upcoming shows/existing content that is outperforming the average TV show. The demand data can identify the audience’s trend in a particular genre, indicating the audience's interest. In the case of "Max Headroom," demand spiked in late March 2024 for the United States. Similarly, content executives can use this information to identify new opportunities in the existing market, as well as to better understand audience reception for existing content.
- Distribution decisions: Parrot Analytics demand data can help content executives make distribution decisions by assessing a TV series' ability to drive subscriptions and mitigate churn on various platforms. This can help executives determine which platform they should target for the distribution of their content. In the case of "Max Headroom," the show has outstanding audience demand in the United States. Therefore, content executives can leverage this information to showcase the monetary value of the series to potential buyers or streaming platforms in the US market.
- Acquisition decisions: For companies looking to acquire new content, demand data can inform decisions about which type(s) of content exhibit an opportunity to acquire or produce. For example, content executives can compare the popularity of "Max Headroom" against other drama titles in the United States and determine if its demand is still high enough to warrant acquisition. Additionally, content executives can use demand data to value a piece of content and determine how much they should be willing to pay for it and if it is worth the investment.
In summary, Parrot Analytics demand data can provide invaluable insights and data points for entertainment executives working across the TV industry, informing strategic decisions ranging from content valuation, distribution, acquisition, and programming. Using the example of "Max Headroom," we have seen ideas on how companies could leverage the data to make more informed decisions. With this data, content companies have an added edge in a competitive industry and can make informed decisions that optimize the success of their entertainment content.
This is Max Headroom's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Max Headroom travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Max Headroom), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Max Headroom, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular abc‘s Max Headroom is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Max Headroom, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:01 p.m. PST using demand data from Parrot Analytics for Max Headroom in the United States. We provide our partners with essential SVOD analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.