The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's fast-paced media industry, entertainment executives need reliable data to make smarter content decisions. This is where Parrot Analytics' demand data platform comes in, which provides insightful analyses of audience intentions and behavior regarding TV shows. Using the data provided for the TV show "Mayor of Kingstown", we can demonstrate how demand data can be used to make better content decisions.
One of the most apparent uses of demand data is content valuation. The demand data for "Mayor Of Kingstown" shows that it has 14.6 times the audience demand of the average show in the United States over the last 30 days, which indicates that the show is highly valued by its US audience. Although demand for the show has been decreasing lately, it still ranks at the 98.4th percentile in the drama genre, indicating its high demand in the genre. By using Parrot Analytics' content valuation system based on demand data, entertainment executives can estimate the dollar value contribution of any title to any platform in any region.
When deciding which content to acquire, entertainment executives can also base their decision on audience demand data. In the case of "Mayor of Kingstown," we see that the show is highly popular in the United States, Russia, Canada, China, and other regions globally, indicating the show's universal appeal. By examining the show's performance in the top 10 global markets where it is most in-demand over the last 30 days, content distributors can identify the most promising markets for the show.
Linear networks or pay TV networks can also benefit from demand data by using it to make programming decisions. They can use this data to compare their current programming to other titles available in the market. In the case of "Mayor of Kingstown", other shows that fans of the series watch include "The Mandalorian", "Yellowstone", and "Ted Lasso," which can give networks valuable insights into their audience's preferences. Networks can also use demand data to ascertain what type(s) of content exhibit opportunities to acquire or produce, thereby expanding their programming offerings.
Ultimately, demand data can help entertainment executives optimize their distribution decisions. In the case of "Mayor of Kingstown," we observe that the show has an outstanding worldwide audience demand and travelability, which quantifies the show's international demand relative to its home market. Additionally, the show has good franchisability and reach, implying the show's potential for future spin-offs and growth in audience numbers. Network executives can leverage this data to reach untapped audiences and maximize their return on investment.
In summary, Parrot Analytics's demand data can provide vital insights to TV executives in making strategic content decisions, whether it's content valuation, content acquisition, programming, or distribution. By analyzing audience intentions and preferences, content executives can stay ahead of the curve and optimize their ROI.
This is Mayor Of Kingstown's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mayor Of Kingstown travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mayor Of Kingstown, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on Sept. 30, 2023, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Mayor Of Kingstown in the United States. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.