The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive? Are you trying to make informed and strategic content decisions that have high chances of success? Do you want to acquire or distribute a TV series that will resonate with your audience? If yes, then you should consider leveraging the power of demand data to make informed business decisions.
For instance, let's analyze "Meet The Press With Chuck Todd" a weekly news program. The show has an audience demand that is 4.3 times higher than the average show in the United States over the last 30 days. This indicates that the demand for this TV series is good. Such information is vital for a content financier or TV producer who wants to determine how much to spend on a show. Parrot Analytics' content valuation system can use demand data to reveal the dollar value contribution of any TV show, to any platform, in any region. By using this system, executives can effectively quantify the platform-specific marginal revenue contribution and a title's ability to drive engagement across the rest of the catalog.
Do you want to acquire a series with a global appeal? Demand data enables valuing IP globally. By looking at the top 10 global markets where "Meet The Press With Chuck Todd" is most in-demand over the last 30 days, you can get a clear picture of the TV show's performance. For this particular TV series, the United States is its number one market globally. It has good audience demand of 0.6x in the United States, followed by Puerto Rico, where demand is okay. Understanding the demand in different markets is vital, especially if an executive wants to expand their SVOD service.
Another example of how demand data can help with decision making is by examining viewer behavior to help with supply and demand decisions. Knowing that fans of "Meet The Press With Chuck Todd" also like shows such as "The Tonight Show Starring Jimmy Fallon" and "Late Night With Seth Meyers" suggests that executives should also consider acquiring or producing similar talk-show content to satisfy their audience's preference.
Understanding demand data can help with subscriber acquisition and retention. If executives want to cater to their existing audience, they need to know which titles to buy to keep their viewers happy. If they want to grow their audience, executives can look at titles that have high demand and acquire such content. This will enable them to attract new subscribers to their SVOD service.
The Parrot Pulse provides executives with an independent measure of a TV show's global performance across six dimensions, namely; audience demand, travelability, longevity, momentum, franchisability, and reach. "Meet The Press With Chuck Todd" has outstanding longevity, which measures how well audience demand is maintained over time. Its momentum, the pace of growth, is also good. When considering the spin-off potential of a series, executives can use franchisability measures to choose the TV shows with the highest potential for success.
In conclusion, identifying and understanding viewer demand for a specific TV series like "Meet The Press With Chuck Todd" is crucial for any entertainment executive. With the help of Parrot Analytics' demand data, executives can make informed content, acquisition, and distribution decisions that have high chances of success. By leveraging Parrot Analytics' content valuation system, executives can easily quantify the platform-specific marginal revenue contribution, ROI, and a title's ability to acquire or retain subscribers.
This is Meet The Press With Chuck Todd's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Meet The Press With Chuck Todd travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Meet The Press With Chuck Todd.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Factual. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Meet The Press With Chuck Todd from partners like NBC.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Factual) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Meet The Press With Chuck Todd? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Meet The Press With Chuck Todd. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as NBC to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Meet The Press With Chuck Todd), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Meet The Press With Chuck Todd, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Meet The Press With Chuck Todd is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Meet The Press With Chuck Todd, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been modified on Feb. 22, 2024, 1:03 p.m. PST using television demand datasets from Parrot Analytics for Meet The Press With Chuck Todd in the United States. We provide our partners with smart TV series expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.