The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide you with valuable insights into how well your content is resonating with audiences and help you to make more informed decisions concerning content acquisition and distribution. In this case, evaluating the performance of "Meganoticias" for the month of March 2024 in the United States, we can see how demand data can be leveraged to do so.
One of the main ways demand data can assist in decision-making is through content valuation. Parrot Analytics' content valuation system uses demand data to calculate the dollar value contribution of any title, to any platform, in any region. This system can reveal how much your series is worth, aid in determining how much to spend on content, and provide you with insights into how well your series is performing as an acquisition-driving or churn-reducing title.
Firstly, analyzing the demand for "Meganoticias" in the United States, we can see that it has 4.2 times the audience demand of the average show over the last 30 days, which is good. However, the demand for this show has been decreasing recently. Using Parrot Analytics' content valuation system, you can calculate how much this series is worth and what its dollar value contribution is to the platform.
Evaluating the show's performance in different markets around the world can offer insight when making acquisition decisions. For instance, by examining the top 10 global markets where "Meganoticias" is most in-demand over the last 30 days, you can see how the show is doing elsewhere in the world in order of demand. Chile is "Meganoticias"'s number one market globally, where it achieved outstanding audience demand of 8.0x. Meanwhile, the show's performance in other countries is good or okay, but it may still be worth considering acquiring the show.
Demand data can also help to determine optimal release strategy and pricing when launching new content. For example, demand spiked in late March 2024 in the United States, indicating that this could be a suitable time for the show to be released in this market. Examining the show's audience demand in different markets globally can also provide insights into which regions would be most receptive to a release.
Furthermore, analyzing Meganoticias' audience demand in the US on a 1-year rolling basis vs the last 30 days reveals an interesting trend. The show has decreased in popularity, peaking at 5.8 times the average versus 12.0 times the average over the course of the entire year. The show's average demand over a year is 5.1 times the average title, compared to 4.2 times the title average for the last 30 days, indicating a clear decline. Therefore, this data highlights the importance of tracking audience demand over time as it can provide insights into how content is performing over time on platforms.
Finally, examining the performance of "Meganoticias" on the Parrot Pulse across six dimensions can offer insights into how it stacks up against other titles and its global potential. The show has good worldwide audience demand but poor travelability, meaning that its international demand is relatively low. Its longevity is outstanding, and its momentum is good, indicating that the show is growing and retaining its audience well. Its franchisability is average, while its reach is also average, meaning that while it may not have a massive following, it does appeal to a moderate number of people.
In conclusion, evaluating the audience demand for content, such as "Meganoticias," can provide valuable insights into how well it is resonating with audiences. This is important when making strategic decisions concerning content acquisition, distribution, and programming. Parrot Analytics' content valuation system, coupled with their analysis of the Parrot Pulse across six dimensions, can help unlock these insights.
Meganoticias's travelability to the United States in the last 30 days is 14%, which means that the audience demand for Meganoticias is 14% of the demand in its country of origin, Chile. Click through to another market to discover how well Meganoticias travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Mega‘s Meganoticias is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Mega and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Meganoticias, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Meganoticias in the United States. We provide our partners with far-reaching SVOD insight to help them drive better and more informed content sales strategies. Contact us today to find out more.