The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make critical content acquisition decisions whilst taking into account audience interest and demand, then Parrot Analytics is here to help you. We use demand data for any title, in any region, so you can calculate its worth and understand its contribution to platforms. For instance, let's look at the global audience demand for the drama TV series "Messiah" over the last 30 days in the United States for February 2024.
Content Valuation: You can leverage Parrot Analytics demand data to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. You can calculate the ROI of a title and assess its ability to drive subscriptions and mitigate churn, helping you make informed content acquisition decisions.
Market Research: You can use demand to determine what content is popular within target markets. In the United States, "Messiah" achieved 4.9 times the audience demand of the average TV show, which indicates that its demand is good. The fact that only 8.6% of all TV shows have this level of demand in the United States is crucial information for any content partner that wants to invest in the show.
Trend Analysis: By comparing the show's demand for the last 30 days to its rolling year, you can analyze trends and make better programming decisions. For "Messiah," although its peak demand over the last year was 10.4 times the average, it peaked at 7.3 times the average in the last 30 days, indicating a decrease in popularity. This information can be used to make informed decisions regarding the show's programming.
International Expansion: The global performance of "Messiah" based on the Parrot Pulse, our independent measure of the show's appeal across six dimensions, is good across all platforms. Its travelability, measuring its international demand relative to its home market, is okay. This indicates that while "Messiah" has a strong appeal, it may require some optimization to reach new markets and to expand its audience globally.
Franchise and Spin-Off Potential: Parrot Analytics web tools can also be used to determine a TV show's spin-off potential. Based on the Parrot Pulse, "Messiah's" franchisability or spin-off potential is okay. Through the demand data, executives can identify what aspects of the show resonate with the audience and determine which IP has the potential to create a franchise or spin-off that will perform well.
Knowing what the audience finds appealing is key in making content decisions that will resonate with and engage the audience, while also ensuring acquisition and retention of subscribers. In the case of "Messiah," audience demand data provided by Parrot Analytics over the past 30 days revealed that the show was most popular in the United States, which is essential information for any partner involved in the show's distribution in America. By drilling down into the show's other markets and assessing its performance and trend over the last year, executives can make informed programming and distribution decisions. Overall, Parrot Analytics demand data provides vital insights into how increased audience demand for a show can lead to better retention of existing subscribers and attract new ones.
This is Messiah's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Messiah travels internationally.
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Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Messiah), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Messiah, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Messiah is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Messiah, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 12:49 a.m. PST using analytics from Parrot Analytics for Messiah in the United States. We provide our partners with deep SVOD workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.