The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you would have access to demand data that can give you critical insights and make more informed content decisions. The case study of "Mexico: One Plate At A Time With Rick Bayless" in the United States in January 2024 provides useful insights that executives can use to make decisions related to programming and acquisition.
Firstly, demand data can help executives understand the value of content. Content valuation can be applied to an individual series or an entire library. Using demand data, executives can calculate the ROI a specific series will bring for a platform. Content valuation can reveal the dollar value contribution of any title and how it drives engagement across the rest of the catalog.
Additionally, demand data can help with programming decisions. For instance, executives can use demand data to find out what is most popular in their country or on a global scale. By examining the top 10 global markets where "Mexico: One Plate At A Time With Rick Bayless" is most in-demand over the last 30 days, executives can identify areas where there's an opportunity to acquire or produce content that exhibits potential for increased demand. They can also leverage this data to make decisions about the content release strategy and pricing.
Executives can also use demand data to assess the global appeal of a show or how much of its demand is driven by local audiences. For instance, travelability (a measure of a show's international demand relative to its home market) can help executives identify shows that have a high potential to perform well in international markets and thus be acquired for distribution in those markets.
Additionally, executives can use demand data to make distribution decisions. By examining the demand for specific shows in different markets, executives can identify areas with whitespace and unmet demand for specific genres. This can help inform distribution strategies and also help executives determine which platforms are the best fit for their content.
Demand data can also be used to make informed decisions around talent and brand partnerships. By leveraging demand data, executives can determine the best brand or talent that will help them to expand their audience. They can also use the data to identify which TV shows will help them acquire or retain subscribers.
In conclusion, using demand data to make more informed decisions can help entertainment executives identify areas with whitespace, better understand the value of their content, make more informed acquisition and programming decisions and identify the best distribution and talent partnership strategies.
This is Mexico: One Plate At A Time With Rick Bayless's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mexico: One Plate At A Time With Rick Bayless travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for WTTW and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mexico: One Plate At A Time With Rick Bayless, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for Mexico: One Plate At A Time With Rick Bayless in the United States. We provide our partners with comprehensive OTT insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.