The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV production company or studio looking to create an animated series, a show like "Mickey Mouse" can offer important insights into audience demand for this genre. The outstanding demand for "Mickey Mouse" in the family genre shows that there is still significant appetite for 2D animated content that has a nostalgic feel to it, with contemporary twists.
To understand how well "Mickey Mouse" might perform in other markets around the world, we can use demand data to analyze the top 10 global markets where the show is most in-demand. It is important to note that "Mickey Mouse" outperforms the demand of the average TV show in every market. Using this data, a studio or content distributor can more confidently acquire or distribute the show in these specific markets, making more informed decisions about where to invest in distribution efforts.
With regards to content valuation, quantitative data on audience demand for "Mickey Mouse" can be used to estimate its worth to a platform. Parrot Analytics' content valuation system takes into account the platform-specific marginal revenue contribution of a title, as well as how that title drives engagement across the rest of the catalog. Using this kind of analysis, a TV executive can make more informed decisions about whether or not to invest in a certain series, and how much to spend on that content.
If you are an entertainment talent agency, "Mickey Mouse" can also offer insights into which types of shows are most likely to attract and retain a dedicated but small fandom versus appealing broadly to a larger audience. Understanding whether a show is likely to attract new subscribers to a platform is also valuable information when negotiating deals on behalf of talent.
Finally, a TV executive can use audience demand insights to make programming decisions about scheduling and release strategy. By understanding when demand for "Mickey Mouse" spiked in mid-February 2024, a linear network or pay TV network can try to replicate this effect with other programming by scheduling similar shows at around the same time. This kind of programming decision can lead to increased engagement and ratings. Additionally, a platform can use this insight to inform pricing strategy - if a show has high demand, it may be possible to justify higher subscription prices for access to that content.
This is Mickey Mouse's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mickey Mouse travels internationally.
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Acquire the best shows from partners such as Disney Channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mickey Mouse), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Mickey Mouse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mickey Mouse, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 2:05 a.m. PST using tv demand metrics from Parrot Analytics for Mickey Mouse in the United States. We provide our partners with comprehensive entertainment industry insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.