The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive, content valuation will be your top priority. Parrot Analytics' content valuation system, powered by global content demand and supply, offers you a more informed way to value your content. The outstanding demand data for "Modern Family" in February 2024 in the United States can be used to demonstrate how demand data can provide insights for content decisions.
One way to use demand data is to estimate content valuation. A TV executive can use audience demand data to determine how much a show is worth. By applying Parrot Analytics' content valuation system, executives can gain insight into how to quantify the value of their content, how much to spend on content acquisition, how to optimize the release strategy for each content, and how to maximize future content investments. The audience demand for "Modern Family" can give executives confidence in its value.
Another way to use demand data is to inform content decisions. Audience demand data can help content creators understand their audience across markets and identify content concepts that show potential for monetization or growth. The demand data for "Modern Family" shows that its global performance across six dimensions is exceptional. These include worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. TV executives looking to acquire or produce content can leverage demand data to identify potential markets and analyze competition.
Understanding audience preferences and keeping them happy can help executives retain their subscriber base. Demand data can help them make informed programming decisions by informing them which titles to buy to keep the audience happy. In the case of "Modern Family", knowing that its audience demand has been increasing recently by 22.2% in February 2024 in the United States can be used by executives to make informed programming decisions to keep the audience engaged.
Additionally, executives can use demand data to tailor their marketing efforts for maximum impact and determine the best talent to partner with to expand their audience. In the case of "Modern Family", its demand spike in late February 2024 in the United States can be used by executives to optimize their marketing campaign ahead of the premiere. They can also use demand data to identify taste clusters that can help them diversify their content and attract new subscribers globally.
In conclusion, the great demand for "Modern Family" in February 2024 in the United States shows that demand data is a valuable tool for TV executives. By using Parrot Analytics' content valuation system, they can value their content objectively and make more informed decisions about their programming, acquisition, and distribution strategy. Understanding the audience's preferences and adjusting programming and acquisition decisions accordingly can help retain the subscriber base while keeping them happy.
This is Modern Family's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Modern Family travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Modern Family, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 1:10 a.m. PST using demand data from Parrot Analytics for Modern Family in the United States. We provide our partners with meaningful television insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.