The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the world of television, content is king. But with the vast amount of content being produced and distributed every day, it can be difficult for TV executives to determine what audiences truly want to watch. This is where demand data comes in. By analyzing demand data, TV executives can gain valuable insights into audience preferences, allowing them to make more informed decisions about content acquisition, production, and distribution.
Let's take the example of "Momma Named Me Sheriff", a TV series in the comedy genre. According to Parrot Analytics' demand data, demand for the show in the United States in March 2024 was good, with 2.9 times the audience demand of the average show in the country over the last 30 days. This indicates that the show is resonating with audiences and has potential for success.
However, demand for this show has been decreasing recently compared to its demand of 3.0 times the average over the last 90 days. Therefore, producers need to be aware of this downward trend and consider the reasons behind it. They also need to determine if this trend will continue or if this is just a temporary situation.
Another important insight that demand data can provide is audience preferences. In the case of "Momma Named Me Sheriff", our data reveals other shows that fans of the show also like. TV executives can utilize this information to acquire or produce other content that will appeal to the same audience, therefore optimizing their content strategy.
Furthermore, examining the top 10 global markets where "Momma Named Me Sheriff" is most in-demand over the last 30 days reveals Switzerland as the show's number one market globally. This information can help TV executives determine where to prioritize marketing efforts and distribution deals.
Demand data can also provide valuable information when it comes to content valuation. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. TV executives can use this information to determine how much to spend on content and which titles have the ability to drive subscriptions and mitigate churn.
In summary, demand data provides TV executives with insights that can help them make more informed content decisions. By analyzing demand data, producers can determine audience preferences, target marketing efforts, optimize their content strategy, and determine content valuation. "Momma Named Me Sheriff" is just one example of how demand data can be used to make informed decisions and optimize content strategy.
This is Momma Named Me Sheriff's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Momma Named Me Sheriff travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Momma Named Me Sheriff is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Momma Named Me Sheriff, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Momma Named Me Sheriff in the United States. We provide our partners with far-reaching subscription-video-on-demand know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.