The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive tasked with making content acquisition, distribution, or programming decisions and are considering "Monk," demand data can be used to guide your decision-making process. Demand data provides insights into the popularity of titles with audiences in different regions and genres. Here are some of the ways to use the audience demand data for "Monk" to make more informed decisions:
1. Content valuation: Parrot Analytics' demand data can be used to calculate the value of "Monk" to a streaming platform in the United States, based on the contribution of the show to the platform's overall audience demand. The show's audience demand data, which is currently 11.2 times the average TV show in the US, shows that "Monk" is in high demand, indicating the show's high value.
2. Programming decisions: You can use the show's audience demand data to evaluate the performance of "Monk" in the US market and compare it with its performance globally. Knowing how "Monk" ranks in the drama genre, and how it is doing compared to other drama titles in the US, can help you make programming decisions for your platform.
3. Acquisition decisions: Understanding the market where "Monk" is most in-demand can guide acquisition decisions. The show's demand is in the US, followed by Germany, Mexico, the UK, Argentina, Netherlands, China, Brazil, and Canada. This information can help you decide which markets to acquire the rights to "Monk" for distribution.
4. Distribution decisions: The audience demand data can help you understand which of your platforms to target for the distribution of "Monk." The demand data also provides information about the show's travelability in each of the markets, which is essential in identifying markets where the show has international appeal.
5. Content optimization: By reviewing the top ten shows that "Monk" fans also show interest in, you can identify popular genres and shows that can be incorporated into your platform's content strategy to attract new subscribers or retain current ones.
In conclusion, demand data provides insightful performance data for "Monk," helping entertainment executives make informed decisions about content acquisition, distribution, and programming. It provides insights into the show's global popularity and informs decision-making about how to optimize content based on audience preferences, allowing you to make informed decisions about your platform's future.
This is Monk's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Monk travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular usa network‘s Monk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for usa network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Monk, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 3:39 a.m. PST using global television demand metrics from Parrot Analytics for Monk in the United States. We provide our partners with extensive television competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.