The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, understanding audience demand data can provide valuable insights for making informed content acquisition, distribution, and programming decisions. Take the following analysis of "Monster Jam" for example. Over the last 30 days, "Monster Jam" had 12.3 times the audience demand of the average show in the United States, indicating outstanding demand for the show. This data can be used for content valuation to determine the worth of the show to a platform in order to make more informed acquisition decisions.
Demand data not only shows the popularity of a show but can also be used for understanding viewer preferences and discovering new opportunities for potential content acquisition or production. For instance, knowing that "Monster Jam" has higher demand than 98.5% of all motoring titles in the United States can be an indication for producing or acquiring similar content within the genre.
Furthermore, understanding global demand data can help with global expansion plans. In the case of "Monster Jam", it has good travelability, meaning it has good international demand relative to its home market. It has also performed well in various global markets such as Australia, Canada, Mexico, and New Zealand, providing opportunities for content distribution deals to expand its global reach.
In addition, demand data can inform programming decisions, such as scheduling, pricing, and marketing strategies. For example, knowing that demand for "Monster Jam" spiked in late August 2023 in the United States can be an indicator to prioritize airing new episodes or hosting related events during that timeframe to maximize audience engagement.
The momentum and longevity dimensions measured by Parrot Pulse can offer insights into the pace of growth and sustainability of a show's audience demand, respectively. "Monster Jam" has outstanding momentum but only okay franchisability, which measures the show's spin-off potential. This information can be valuable for studios or content distributors looking to monetize their IP for the show.
Finally, demand data can help executives to understand viewer preferences, identify market whitespace, and make data-backed decisions. Based on the audience demand data, executives can make informed decisions about programming and acquisition that can help to attract new subscribers and retain existing ones.
Overall, understanding audience demand data for shows like "Monster Jam" can be a powerful tool for content valuation, programming and acquisition decisions, while helping to increase the efficiency and effectiveness of content distribution and marketing strategies.
This is Monster Jam's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Monster Jam travels internationally.
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Acquire the best shows from partners such as Fox Sports 1 to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Monster Jam), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Sports genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Fox Sports 1 by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Fox Sports 1‘s Monster Jam is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Monster Jam also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Sports 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Monster Jam, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Motoring Sports), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Sept. 11, 2023, 9:36 p.m. PST using global tv demand analytics from Parrot Analytics for Monster Jam in the United States. We provide our partners with deep media industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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