The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an invaluable tool for entertainment executives looking to make informed content, acquisition, distribution, or programming decisions. The analysis of "Moonshiners" for the month of August 2023 in the United States provides a good example of how using demand data can help decision-making.
One important use of demand data is content valuation. By using demand data, executives can determine how much a particular show is worth and how it contributes to a platform. “Moonshiners” has 8.9 times the audience demand of the average show in the United States over the last 30 days, with only 2.7% of all TV shows having this level of demand. Although this show achieved a peak demand of 12.9 times the average over the course of a year, it dropped to 10.8 times the average in the last 30 days, indicating a decrease in popularity. Using demand data, executives can calculate the return on investment a specific title will bring to a given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
Another use of demand data is to inform content discovery, recommendations, and programming strategies. For instance, executives can map local white spaces by determining the most popular genres in a given local market. By examining the top 10 global markets where "Moonshiners" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in all of them.
Additionally, demand data can help with decisions concerning supply and demand. Executives can determine which types of content exhibit opportunities to acquire or produce. Looking at the metadata for “Moonshiners,” the show has 201 episodes over 12 seasons, and the status of the series is current. By examining the characteristics of shows that fans of "Moonshiners" also like (such as "Alaskan Bush People", "Deadliest Catch", and "Pawn Stars"), executives can determine the types of shows that might be a good fit for their platform.
Another important use of demand data is to inform distribution decisions. Executives can assess which platforms would be a good fit for their content by studying demand data. For "Moonshiners," while its travelability is okay, which quantifies a show's international demand relative to its home market, it maintains outstanding longevity, indicating that audience demand for the show is strong and sustained over time.
Lastly, executives can use demand data to inform marketing, pre-release marketing, and pricing strategies. For "Moonshiners," demand for the show spiked in late August 2023 in the United States. By using this demand trend, executives can target marketing campaigns and optimize pricing strategies to maximize engagement and revenue.
Overall, demand data is an essential tool for executives making strategic decisions. Using demand data, executives can determine the value of a show, identify opportunities for content acquisition or production, make informed programming decisions, and optimize distribution and marketing strategies.
This is Moonshiners's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Moonshiners travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Moonshiners is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Moonshiners, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on Sept. 4, 2023, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for Moonshiners in the United States. We provide our partners with valuable subscription-video-on-demand insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.