The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage Parrot Analytics' demand data to make more informed and data-driven content decisions. By using Parrot Analytics' content valuation system, you can uncover a title's global demand, its value to your platform or network, its ability to drive subscriptions and mitigate churn, its ROI, and its ability to be a strategic asset.
Let's look at “Mork & Mindy” as a case study. According to Parrot Analytics' analysis of the show in February 2024 in the United States, the demand for this show is good with 3.8 times the audience demand of the average show in the United States over the last 30 days. Parrot Analytics also found through audience demand data that "Mork & Mindy" has higher demand than 92.0% of all drama titles in the United States for the same period. The demand for the show has been increasing in recent times, as compared to its demand of 3.7 times the average over the last 90 days. The show dropped in its rank by 90 spots during February 2024 in the United States. The Parrot Pulse for the show's global performance reveals that while its global audience demand across all platforms is okay, its travelability is poor. Its longevity is good, whilst its momentum is an okay pace of growth. Finally, its franchisability is poor, and its reach is okay.
Moreover, comparing the performance of "Mork & Mindy" on a 1-year rolling basis versus the last 30 days, the title's popularity has shown growth as it peaked at 4.7 times the average in the last 30 days compared to 5.7 times the average over the course of the entire year, marking a 16.3% increase in audience demand. This indicates that public interest in “Mork & Mindy” has been on the rise. By examining the top 10 global markets where "Mork & Mindy" is most in-demand over the last 30 days, you could determine potential regions for distribution. The United States was "Mork & Mindy"'s number one market globally, followed by Italy, where the show is doing quite well.
By utilizing Parrot Analytics' demand data, you can answer questions such as how much a show is worth, what the overall value of the content library is over time, what specific features of a show should be focused on for optimal engagement, and which shows to acquire or produce due to opportunities in supply and demand. Additionally, it can help answer questions around pre-release marketing and promotional efforts, such as optimizing marketing campaigns ahead of a premiere, and determining the right platforms to target for distribution.
Finally, Parrot Analytics' demand data can aid in subscriber retention and acquisition efforts by determining which titles would keep current audiences happy and what titles would drive new subscribers. Overall, Parrot Analytics' demand data is a powerful tool that can help entertainment executives make more informed content acquisition, distribution, and programming decisions, leading to better returns on investment.
This is Mork & Mindy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mork & Mindy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Mork & Mindy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mork & Mindy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 3:38 a.m. PST using tv demand data from Parrot Analytics for Mork & Mindy in the United States. We provide our partners with essential TV series insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.