The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives across platforms can use demand data to make more informed content acquisition or programming decisions. The case of "Mrs. Davis" offers useful insights into how demand data can help content executives evaluate show performance across different dimensions and in different markets.
Firstly, executives can use demand data to determine the global and regional audience demand for a TV show. In the United States, over the last 30 days, "Mrs. Davis" had 3.0 times the audience demand of the average show, indicating that demand for this show is good. The show's rank as #2205 in the US shows that it is receiving a moderate level of demand. The future demand trend is also an essential factor to consider when valuing content, and "Mrs. Davis" demand has been decreasing recently.
Secondly, demand data helps in comparing a show's popularity within its genre. For "Mrs. Davis," the show ranks in the 90.4th percentile in the drama genre in the US, indicating that it has higher demand than 90.4% of all drama titles in the United States.
Thirdly, executives can use demand data to identify shows that resonate with "Mrs. Davis" fans. The data indicates that people who like "Mrs. Davis" also enjoy shows such as "Star Trek: Strange New Worlds," "Ted Lasso," and "Family Guy," among others.
Fourthly, executives can evaluate the show's performance over time with demand data. One can observe the demand trend and identify the significant spikes and drops. For instance, "Mrs. Davis" experienced a demand spike in late March 2024 in the United States.
Fifthly, executives can use demand to measure a show's global performance across six dimensions. The Parrot Pulse for "Mrs. Davis" indicates that the show's worldwide audience demand, momentum, and travelability are excellent, whereas its franchisability, longevity, and reach are okay.
Sixthly, data on the top 10 global markets where "Mrs. Davis" is in-demand can help executives evaluate the show's popularity beyond the US market. "Mrs. Davis" outperforms the average TV show demand in each of the top 10 global markets. Notably, Germany and China are the show's top markets, followed by Bulgaria and the United States.
Finally, demand data can help executives estimate content valuation. The dollar value contribution of a show is based on its demand data and reveals the show's economic value to any platform in any region. Executives can evaluate if "Mrs. Davis" is worth acquiring based on the show's demand data.
Therefore, demand data plays a crucial role in helping content executives make informed content acquisition or programming decisions. By using insights from demand data, executives can evaluate demand trends, identifying the shows that resonate with viewers, measure global performance, analyze regional demand, and estimate content valuation.
This is Mrs. Davis's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mrs. Davis travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Mrs. Davis is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mrs. Davis, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for Mrs. Davis in the United States. We provide our partners with meaningful television series workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.