The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you are always looking for ways to make more informed content decisions and stay competitive in the market. One tool you should utilize is demand data. Parrot Analytics can provide you with data on audience demand for specific TV shows or genres. Let's take a look at "Ms. Marvel" as an example to show how demand data can be used to make better decisions.
First and foremost, demand data can be used for content valuation. By looking at the demand data for "Ms. Marvel," you can determine its economic value in the market. You can answer questions such as, how much is "Ms. Marvel" worth, and how much of the show's value is being driven by demand for particular stars. You can also use demand data to assess the value of exclusivity and how well the show is performing as an acquisition-driving or churn-reducing title.
You can also use demand data to inform programming decisions. By understanding the global and regional popularity of "Ms. Marvel," you can create content that resonates with audiences and target the regions with the highest demand. You can use demand data to determine what type of content to produce or acquire that exhibits the most opportunity for your platform or network. You can also use demand data to optimize release strategy and pricing.
Demand data can also be used for distribution decisions. Based on the demand data for "Ms. Marvel," you can determine which platforms to target for the distribution of your content. The data can tell you which platforms have the highest demand for shows like "Ms. Marvel." Furthermore, demand data can be used to compare your content against other titles on the market and assess performance.
Finally, demand data can be used for audience acquisition and retention. For instance, demand data can be used to determine which titles to buy if you want to keep your current audience happy or grow your audience. It can tell you what content is most popular in your market or on a global scale and what genres are resonating most with your current audience. By using demand data, you can ensure that your content is being seen by the right audience on your platform.
In conclusion, demand data is a valuable tool for entertainment executives when making more informed content, acquisition, distribution, or programming decisions. By analyzing the demand data of shows like "Ms. Marvel," you can identify trends, plan for long-term strategy, and evaluate success. Ultimately, utilizing demand data can help your platform or network stay competitive in the crowded entertainment market.
This is Ms. Marvel's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ms. Marvel travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ms. Marvel), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ms. Marvel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ms. Marvel, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Ms. Marvel in the United States. We provide our partners with essential TV series know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.