The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use Parrot Analytics' demand data to make more informed decisions regarding content acquisition, distribution, and programming. Parrot Analytics' content valuation system can help you determine the worth of any title, to any platform, in any region.
For instance, let's consider "Murder Chose Me," a true crime documentary series that reflects on Rod Demery's career as a homicide detective. According to Parrot Analytics' demand data for the United States in March 2024, the show had a demand that was 4.2 times greater than the average TV show, suggesting its high popularity. In addition, only 8.6% of all TV shows had this level of demand, further highlighting the show's popularity.
Demand data also reveals how a title's demand changes over time. In the case of "Murder Chose Me," its demand had been increasing over time. Its rank in the United States had moved up by 213 spots in March 2024 and had reached the 96.0th percentile in the documentary genre. These insights provide a valuable reference point for content valuation and budget allocation for future seasons of the show.
Demand data can further provide insight into audience tastes in different markets, allowing you to make better decisions regarding content acquisition and distribution. For example, Parrot Analytics' global market analysis of "Murder Chose Me" revealed that the show performed well in markets such as the United States and Australia, where its demand was good and okay, respectively.
Moreover, Parrot Analytics' demand data can be used to optimize the release strategy and pricing of a specific title. By analyzing audience demand in different markets, you can determine the best regions and release schedules for your title, further driving its success.
Furthermore, demand data can reveal the popularity of specific genres and concepts, allowing you to cater to the preferences of your current audience or attract new subscribers. By analyzing fan affinity data, you can identify similar shows that your audience enjoys to create recommendations to keep them engaged.
In summary, the demand data powered by Parrot Analytics can provide strategic insights to entertainment executives. It allows you to make informed decisions regarding content acquisition, distribution, and programming by answering questions like value of content, global market analysis, improving subscriber acquisition and retention, optimizing release strategy and pricing, and catering to audience preferences. By leveraging the demand data, entertainment executives can make the best and most data-supported decisions about their content portfolio.
This is Murder Chose Me's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Murder Chose Me travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. investigation discovery, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Murder Chose Me.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Murder Chose Me from partners like investigation discovery.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Murder Chose Me? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as investigation discovery to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from investigation discovery by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Murder Chose Me. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as investigation discovery to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Murder Chose Me), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as investigation discovery by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Murder Chose Me, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular investigation discovery‘s Murder Chose Me is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for investigation discovery and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murder Chose Me, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been altered on April 17, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Murder Chose Me in the United States. We provide our partners with essential content know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.