The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you often have to make important decisions regarding content acquisition, distribution, and programming. Demand data can help you make more informed decisions in these areas and improve your content valuation strategy. Let's take a look at the demand data for "Murder Made Me Famous" to see how it can help.
Firstly, "Murder Made Me Famous" has good demand in the United States over the last 30 days. Compared to the average show, it has 3.2 times the demand, and only 8.6% of all TV shows have this level of demand. This knowledge can help content distributors understand the value of this show for a streaming platform. By using Parrot Analytics' content valuation system, you can determine the dollar value contribution of "Murder Made Me Famous," which can enable you to make more informed content acquisition decisions.
Even though demand for the show has been decreasing recently, the show's demand spiked in late March 2024 in the United States. This is a valuable insight for entertainment executives who may want to leverage this popularity to boost retention or grow subscribers for a streaming platform. Additionally, the show is ranked at the 94.6th percentile in the documentary genre, making it a valuable asset for streaming platforms that specialize in documentary content.
The Parrot Pulse analysis of "Murder Made Me Famous" across six dimensions reveals that the show's worldwide audience demand is okay, whilst its travelability is poor. This means that although there is demand for the show globally, it is not exceeding its home market. As entertainment executives, you can use this knowledge to target specific global markets to improve the show's travelability. The show's longevity is average, which means that the audience demand is maintained over time. This is a good indication of the show's sustainability. However, the momentum and franchisability of the show are poor, and its reach is also poor. Entertainment executives can use this insight to understand the show's shortcomings better and explore ways to improve its performance.
By examining the top ten global markets where "Murder Made Me Famous" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. This means that the show has global appeal and can potentially help streaming platforms plan for global expansion effectively.
In conclusion, analyzing the demand data for "Murder Made Me Famous" can help entertainment executives make more informed content acquisition, distribution, and programming decisions. Using Parrot Analytics' content valuation system, executives can evaluate the show's dollar value contribution to a platform in any region. Additionally, by identifying the show's strengths and weaknesses across six dimensions (Parrot Pulse), they can guide content strategy development more effectively. Finally, examining the top ten global markets can help executives understand the show's global appeal and guide international expansion planning.
This is Murder Made Me Famous's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Murder Made Me Famous travels internationally.
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Acquire the best shows from partners such as Reelz to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Murder Made Me Famous), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Reelz‘s Murder Made Me Famous is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Reelz and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murder Made Me Famous, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for Murder Made Me Famous in the United States. We provide our partners with extensive SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.