The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can make informed decisions about content acquisition, distribution, programming, and content valuation using demand data. The case of a docuseries "Murder Mountain" can illustrate how demand data contributes to strategic decision-making.
Firstly, using Parrot Analytics content valuation system, you can determine how much "Murder Mountain" is worth. Content valuation reveals the dollar value contribution of any title to any platform in any region. Parrot Analytics' demand data powers this system to estimate the ROI a title will bring for any given platform and to calculate a TV series' ability to drive subscription and mitigate churn.
Secondly, demand informs the global performance of a TV series. You can examine where content is most popular in your home market or on a global scale. By understanding the top 10 global markets where "Murder Mountain" is most in-demand over the last 30 days, you can compare this TV series' performance relative to the market average. You can also find out how much global appeal this title has in comparison with other titles in the genre.
Thirdly, demand drives scalable concept testing. You can use audience demand data to learn which elements of existing content fans like the most and how you can optimize an upcoming production to achieve success. In the case of "Murder Mountain," you can study what resonates with the audience, which genres are popular, and what kinds of documentaries are receiving better audience demand.
Fourthly, demand informs subscriber retention and acquisition decisions. You can find out which titles will keep current subscribers happy, as well as which shows will attract new subscribers to the platform. By studying the demand for "Murder Mountain," you can identify which strategies and marketing campaigns increase viewership and improve customer loyalty.
Fifthly, demand data helps with supply and demand decisions. You can use the demand data to find out what type of content exhibit opportunities to acquire, produce, or distribute. You can apply this data to understand what kind of content should be produced or acquired to support global SVOD expansion, or maximize future content investments.
When examining "Murder Mountain," you can use Parrot Pulse to understand the global performance of the show across six dimensions. Firstly, worldwide audience demand across all platforms is okay. Secondly, travelability is poor. Thirdly, longevity of demand is okay. Fourthly, momentum, the pace of growth, is okay. Fifthly, franchisability (spin-off potential) is poor, and sixthly, reach (the number of people expressing demand for a show) is okay. By knowing these dimensions, you can make informed decisions regarding content acquisition, distribution, and programming.
In conclusion, audience demand data has many advantages for entertainment executives when making content acquisition, distribution, programming, and content valuation decisions. By analyzing the case of "Murder Mountain," you can see how demand data can provide insight into a TV series' performance across different dimensions and how to make the best decisions using the insights gained.
This is Murder Mountain's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Murder Mountain travels internationally.
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Acquire the best shows from partners such as Fusion to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Murder Mountain), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Fusion by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Murder Mountain, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Fusion‘s Murder Mountain is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fusion and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murder Mountain, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2:01 p.m. PST using global television demand analytics from Parrot Analytics for Murder Mountain in the United States. We provide our partners with far-reaching media industry analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.