The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you have access to a valuable tool that can aid in informed content, acquisition, distribution, and programming decisions: demand data. Demand data can help you to understand the performance of your content in the market, and the inherent value they bring. Using Parrot Analytics' demand data for the TV show "Naruto" in March 2024 in the United States, we can illustrate numerous applications of demand data analysis for strategic decision making related to content.
One of the most significant values of demand data is showcasing the popularity of a series to reduce the risk of financing a new production, and for content valuation. Analyzing "Naruto" in the United States, we see that it has 32.4 times more audience demand than the average show in the country over the last 30 days. Additionally, the show has a significant percentage in the TV market, with only 0.2% of all TV shows matching its demand level. This can be considered when making decisions regarding content financing, distribution, and programming.
Demand data can help you gain a clearer understanding of your content's performance, which can inform acquisition decisions. By analyzing the top ten global markets where "Naruto" is most in-demand, you can identify where the show is performing well. "Naruto" has outstanding demand in 8 of the top 10 global markets, which can be considered when determining where to acquire, distribute, and market the show. For instance, in Brazil, the show has exceptionally high audience demand, indicating that it could be a lucrative market to expand into for the series.
Furthermore, demand data can help understand the performance of similar genre titles for licensing and commercialization. For instance, amongst fans of "Naruto," films/shows like "Call of the Night (よふかしのうた)," "Game of Thrones," "The Sinner," and "The Flash" have high audience demand. This piece of information can be considered when negotiating commercial deals that include such franchises alongside "Naruto".
Demand data can further inform the content roadmap at any specific stage; For instance, if demand increases towards the end of the produced seasons, there may be potential to produce more episodes in the same franchise or decide to produce or acquire similar content in the same genre.
Finally, demand data can help you make informed decisions about audience retention. "Naruto" experienced a 5.4% decrease in demand during March. This may signal a decline in viewership, allowing executives to adjust their programming strategy or marketing campaign. It can also inform digital marketing teams on the best way to target the show in order to attract and retain subscribers.
In conclusion, Parrot Analytics' demand data provides content executives with a comprehensive understanding of their content's value, potential, and performance. From content valuation, distribution, and commercialization to programming, acquisition, and marketing, demand data offers valuable insights backed by objective metrics that help executives to make informed decisions.
Naruto (ナルト)'s travelability to the United States in the last 30 days is 167%, which means that the audience demand for Naruto (ナルト) is 167% of the demand in its country of origin, Japan. Click through to another market to discover how well Naruto (ナルト) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Naruto (ナルト) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naruto (ナルト), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Naruto (ナルト) in the United States. We provide our partners with deep television series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.