The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be difficult to make informed decisions on content, acquisition, distribution, and programming without data-driven insights into audience demand. Parrot Analytics' demand data provides valuable insights for TV executives, enabling them to make well-informed decisions about their businesses.
Using the case study of "Nature" for the month of February 2024 in the United States, we can see how Parrot Analytics demand data informs content valuation and helps executives make decisions that will improve their platform's performance.
Firstly, demand data can help executives answer questions related to content valuation. Using Parrot Analytics' content valuation system, executives can determine how much a title is worth and its contribution to a platform in any region. By calculating the ROI of specific titles, assessing their abilities to drive subscriptions and mitigate churn, and estimating cannibalization of audiences if a title is available on multiple services, executives can make better-informed decisions about content valuation.
Examining the demand for "Nature" in the US, we see that it has 4.9 times the audience demand of the average show over the last 30 days, which is a good demand level. Additionally, it is higher than 96.6% of all documentary titles in the United States. However, demand for the show has been decreasing recently. This shows that executives should take note of these trends when valuing the show. While "Nature" currently has good demand, it would be valuable to examine how the show has been performing in the long-term for content valuation purposes.
Secondly, demand data enables executives to make more informed decisions on content acquisition, distribution, and programming. For example, by examining the show's top 10 global markets, executives can figure out where the show is performing well and allocate resources accordingly. In the case of "Nature," it outperformed the demand of the average TV show (1x) in each market, with the US being the show's number one market globally. Executives can also use demand data to uncover under-monetized titles and identify genres that are resonating most with the audience.
Finally, Parrot Analytics demand data can also help executives with subscriber retention and acquisition. They can use demand data to determine which titles to buy if they want to keep their current audience happy or grow their audience. Since "Nature" has been increasing in audience demand by 8.5% during February, executives can use this information for potential acquisition or content decisions that aligns with this trend.
In conclusion, Parrot Analytics' demand data provides an abundance of insights that can help executives make better-informed decisions on content, acquisition, distribution, and programming. By leveraging demand data, executives can value content globally, answer questions related to supply and demand, and make informed decisions that ultimately improve their platform's performance.
This is Nature's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Nature travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Nature is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nature, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 7:55 a.m. PST using demand analytics from Parrot Analytics for Nature in the United States. We provide our partners with extensive subscription-video-on-demand competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.