The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can help you make more informed decisions concerning content valuation, acquisition, distribution, and programming. Taking the example of "Nazi Mega Weapons" for the month of March 2024 in the United States, let's explore how demand data can be useful for your decisions.
Content Valuation:
Using Parrot Analytics' content valuation system based on demand data, you can determine the dollar value contribution of "Nazi Mega Weapons" to any platform in any region. The demand data reveals that "Nazi Mega Weapons" has 3.1 times the audience demand of the average show in the United States over the last 30 days, indicating good demand. Comparing its demand of 2.9 times the average over the last 90 days, demand has been increasing recently. Additionally, "Nazi Mega Weapons" ranks at the 94.4th percentile in the documentary genre in March, meaning it has higher demand than 94.4% of all documentary titles in the United States - evidence of its strong value.
Acquisition and Distribution:
Demand data for "Nazi Mega Weapons" reveals that the show's peak rank was #2105 in the United States, indicating that it is not one of the top titles; however, it still has a strong demand that exceeds the title average in all of its top 10 global markets. This information is relevant in determining which type of content exhibit opportunities for acquisition or production and which platforms to target for distribution of the show.
Programming Decisions:
The demand data for "Nazi Mega Weapons" shows that during March, audience demand for the show decreased in the United States by 20.0%. Further analysis of the demand data shows that demand spiked in mid-March, indicating potential co-viewing effects or particular news events. This information can assist with optimal release strategy and pricing decisions and understanding how effective marketing campaigns are. Additionally, analyzing "Nazi Mega Weapons" in conjunction with other shows that its fans like, such as "American Experience", "Unearthed", and "Frontline", can help with decision making on what types of content resonate with the audience and should be programmed.
In summary, using demand data for content valuation, acquisition, distribution, and programming decisions is a powerful tool for entertainment executives. The insights derived from demand data for "Nazi Mega Weapons" show that though it may not be one of the top titles, it still has a strong demand and higher than average value, exemplifying how analyzing audience demand can greatly assist with decision making processes.
This is Nazi Mega Weapons's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Nazi Mega Weapons travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Nazi Mega Weapons is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nazi Mega Weapons, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Nazi Mega Weapons in the United States. We provide our partners with far-reaching OTT analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.