The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives across the industry, understanding audience demand is crucial in making well-informed content decisions. Parrot Analytics provides insights into the performance of TV shows by segmenting and measuring the popularity of specific titles. One example of how demand data can be informative is illustrated using "Never Give Up (Asla Vazgeçmem)" for the month of March 2024 in the United States.
With 5.1 times the audience demand of the average show in the United States over the last 30 days and increasing demand, "Never Give Up (Asla Vazgeçmem)" is a popular title. This demand data can be utilized to perform content valuation and determine the ROI of the show for any platform. Content valuation is an economic valuation system powered by global content demand and supply, revealing the dollar value contribution of any title to any platform in any region.
Audience demand can be used to optimize programming decisions, and acquisition decisions, and distribution decisions around the show. Demand data can indicate which titles should be acquired to attract new subscribers and retain current audiences while informing programming decisions by identifying the most popular genres in the local market. Additionally, mentioning popular titles that fans of "Never Give Up (Asla Vazgeçmem)" were interested in can be used to widen the range of programming and boost the efficiency of promotion campaigns.
Metadata around the show can assist with franchise opportunities beyond the original production. For instance, there exists spin-off potential; this can be used to create a new show around a popular character or scenario, creating a franchise from a title's existing IP. Accessing Parrot Analytics' demand data and trends can enable production companies and entertainment talent agencies to determine which IP to develop for a franchise or spin-off.
Entertainment executives can use demand data to identify revenue opportunities and to get a sense of the show's popularity relative to others. Comparing the performance of "Never Give Up (Asla Vazgeçmem)" over the last 30 days to a year-long trajectory provides insight into the growth rate of the show's popularity. In addition, by examining the top 10 global markets where "Never Give Up (Asla Vazgeçmem)" is most in-demand over the last 30 days, executives can make informed decisions about content distribution and market targeting.
In conclusion, demand data provides critical insights to TV executives for decision-making across multiple fronts, from content valuation and acquisition decisions to programming and franchise opportunities, reaching a wider audience, and identifying target markets. By accessing Parrot Analytics' demand data and trends, entertainment executives have a better chance of staying ahead of the curve and making informed decisions.
Never Give Up (Asla Vazgeçmem)'s travelability to the United States in the last 30 days is 106%, which means that the audience demand for Never Give Up (Asla Vazgeçmem) is 106% of the demand in its country of origin, Turkey. Click through to another market to discover how well Never Give Up (Asla Vazgeçmem) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Never Give Up (Asla Vazgeçmem) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Never Give Up (Asla Vazgeçmem), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global tv demand metrics from Parrot Analytics for Never Give Up (Asla Vazgeçmem) in the United States. We provide our partners with meaningful subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.