The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content decisions. Parrot Analytics' content valuation system can help you determine the price of a series, reveal the dollar value contribution of any title, and assess a TV series' ability to increase subscriptions or reduce churn. In conjunction with demand data, analyzing metadata such as release dates, seasons, and genres can further inform your decision-making process.
For instance, let's consider the case of "Nikita" in the United States in March 2024. The show has 16.5 times the audience demand of the average show in the country over the last 30 days, indicating outstanding demand. The show's overall demand has been increasing recently, making it possibly a strategic asset for the platform. However, the show has dropped in rank by 38 spots during March 2024 in the United States, indicating that it may have lost some momentum and the platform should consider strategies to regain it.
Moreover, "Nikita" is ranking at the 98.9th percentile in the crime genre. This high ranking may help the platform assess the value of the title versus other crime titles and genres. Knowing that "Nikita" has significant demand, the platform may assess its value to its competitors by analyzing which countries have the highest demand for the show. The show could be worth more than its baseline value due to its strong global appeal.
By examining the top 10 global markets where "Nikita" is most in-demand, we find that the USA has the highest audience interest in the show. Therefore, the platform should prioritize the US market in their acquisition and distribution strategies. However, the show's audience interest in other markets such as Kenya, Spain, and France is also good, indicating that the platform may consider expanding the show's reach in these areas to increase its popularity.
Lastly, the Parrot Pulse for "Nikita" indicates outstanding worldwide audience demand, good travelability, outstanding longevity, momentum, and reach. With this data, the platform can compare "Nikita" against other shows and assess its spin-off potential. The platform could sell the show as a franchise, as it has a good capacity for spin-offs.
In conclusion, by analyzing demand data alongside additional show metadata such as release dates, seasons, and genres, you can make more informed content decisions as a TV executive. This analytical approach helps determine how much a show is worth, the value of exclusivity, evaluate the ROI a show will bring, and identify the best way to acquire, produce, or distribute the show.
This is Nikita's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Nikita travels internationally.
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Acquire the best shows from partners such as the cw to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Nikita), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Nikita is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nikita, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Nikita in the United States. We provide our partners with valuable OTT know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.