The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working within the TV industry, you understand the importance of data to inform strategic decision-making. One of the significant benefits of demand data is that it offers an assessment of the popularity of a show over time and can help you make more informed content acquisition, distribution, and programming decisions.
Looking at the example of "Nine Perfect Strangers," we can see the benefits of examining its demand data. Its high demand is an indicator of its popularity, and although it is only ranked at #2145 in the United States, its popularity is still greater than 91.4% of all drama titles. This high-demand valuation showcases the potential value the show could bring to an SVOD platform or linear network.
In terms of longevity, momentum, franchisability, travelability, and reach, the show rates between okay and good, meaning there is still room for improvement in these dimensions. However, its momentum has been increasing recently (as seen by the recent demand spike in late January), and by examining the top 10 global markets where "Nine Perfect Strangers" is in-demand, you can see its potential for international appeal.
The show's increasing demand in the past 30 days also highlights this potential. This knowledge could be used to inform decisions around marketing campaigns, release strategies, and pricing efforts, meaning the audience appeal of the show could be even more impactful.
By examining the top 10 shows that fans of "Nine Perfect Strangers" like, you can select appropriate similar titles to pre-promote to audiences before the show's release. This knowledge can also help to identify gaps in the market for content and genre preferences, enabling TV networks to acquire or produce a similar type of content with similar elements that the audience likes.
Further uses include targeting the correct platforms for distributing the show as it seems to be more popular within the US, requiring more overseas promotion to increase the demand in other countries. Additionally, by assessing demand data, executives can help improve content recommendations and discoverability, offering key engagement opportunities that could help improve user retention or win over new subscribers.
In conclusion, looking at the demand data of a show can offer a wealth of possibilities that enable executives to make stronger, data-driven content acquisition, distribution, marketing, and programming decisions. The demand data of "Nine Perfect Strangers" demonstrates this and offers executives a blueprint for how they can use this form of data analysis to their advantage in the future.
This is Nine Perfect Strangers's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Nine Perfect Strangers travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Nine Perfect Strangers is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Nine Perfect Strangers, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for Nine Perfect Strangers in the United States. We provide our partners with deep TV series know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.