The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content and acquisition decisions for your platform, production or distribution. Parrot Analytics' content valuation system is based on demand data and can help you estimate the dollar value contribution of any title. Let's use "Noticiero Univisión" as an example of how demand data can be used to inform content decisions.
Content Valuation: Parrot Analytics' content valuation system can be used to determine how much a show like "Noticiero Univisión" is worth to your platform, production or distribution. With an outstanding audience demand of 19.0 times the average title in the United States over the past 30 days, this data can be used to estimate the show's monetary value contribution to your platform.
Global Content Performance: By examining the top 10 global markets where "Noticiero Univisión" is most in-demand over the last 30 days, you can understand where the show is popular on a global scale. Based on the data, you can conclude that the show has a higher demand than the average TV show in each of these markets, with the United States being the show's number one market globally with an outstanding audience demand of 12.0x.
Programming Decisions: The demand data can be used to inform programming decisions about "Noticiero Univisión." For example, you can examine the popularity of the show's content to determine which aspects of Central and South America and issues of particular interest to Hispanics in the USA are resonating best with its audience and which ones should receive more airtime. You can also analyze which other titles fans of "Noticiero Univisión" like to recommend similar content to your audience.
Distribution Decisions: Understanding the show's global performance and geography of demand can inform distribution decisions. The data shows that "Noticiero Univisión" has a poor travelability ranking, which means that the show's international demand is weaker relative to its home market. Based on this data, it may be better suited to targeting audiences within the United States Hispanic market.
Acquisition Decisions: Demand data can also be used for acquisition decisions. The show's exceptional longevity (how well audience demand is maintained over time) and momentum (the pace of growth) data indicate that acquiring the show's library or future production rights could be a valuable investment that can offer sustained demand and require less marketing spend.
In conclusion, demand data provides rich insights that can be used by entertainment executives for content and acquisition decisions, programming decisions, distribution decisions and valuing content. By leveraging demand data, you can make more informed decisions that improve your platform's performance and drive traffic.
This is Noticiero Univisión's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Noticiero Univisión travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Univision‘s Noticiero Univisión is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Univision and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Noticiero Univisión, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on Oct. 3, 2023, 2 p.m. PST using television demand data from Parrot Analytics for Noticiero Univisión in the United States. We provide our partners with valuable TV capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.
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