The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data will help you make more informed decisions. Here, we will link the NYPD Blue analysis with the questions provided to show you how demand data can be used to make more informed acquisition or distribution or programming decisions.
1. Content Valuation: Using the demand data of a TV Series, one can determine its worth. NYPD Blue is a good example, 5.6 times the audience demand of the average show in the United States over the last 30 days. According to our data, NYPD Blue has a good demand value, and only 8.6% of all TV shows have a similar level of demand. This is valuable data for TV executives when making content valuation and economic decisions.
2. Franchisability: The idea of developing a spin-off or franchise for a TV series is excellent in this era of entertainment. To achieve this, entertainment executives need to check if the series has spin-off potential. Using our Parrot Pulse metric, we observe that NYPD Blue has an okay franchisability (spin-off potential), meaning that executives should invest more resources to explore this idea.
3. Programming decisions: Demand helps to make programming decisions like what type of content those audiences want. To keep the current audience happy, we examine what shows mirror their interests and suggest offering these shows. Our analysis on NYPD Blue shows us the other shows that people who like NYPD Blue also desire. The list includes "What On Earth?" and "The Adventures Of Sherlock Holmes." Executives might want to consider adding these shows to their programming lineup.
4. Acquisition decisions: Demand data is valuable in Middle-tier deals. For instance, "NYPD Blue" has a good global audience demand across all platforms. Entertainment executives can use this data to justify acquiring the series. Taking into account the top 10 global markets where "NYPD Blue" is most in-demand over the last 30 days, this TV series outperforms the demand of the average TV show (1x) in each of these markets. In the United States, "NYPD Blue" has achieved a good audience demand of 2.9x. Hence, in making acquisition decisions, understanding the show's global demand can enable executives to make profitable decisions.
5. Distribution decisions: Understanding the global appeal of a title is essential in the expansion of a streaming platform. Using the concept of travelability, which quantifies a show's international demand relative to its home market, understanding a show's value in a global market becomes comfortable. We observe that NYPD Blue's travelability is okay. This means that it has the ability to perform to some extent in global markets; however, executives need to explore ways to increase its travelability to make it perform better in international markets.
In conclusion, using demand data helps entertainment executives make informed content, acquisition, distribution, and programming decisions. For example, looking at the case of NYPD Blue, understanding its value, its potential for spin-offs, its performance in different markets, and the shows that audiences interested in NYPD Blue want can all lead to better and more profitable decision-making.
This is NYPD Blue's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well NYPD Blue travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s NYPD Blue is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch NYPD Blue also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for NYPD Blue, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for NYPD Blue in the United States. We provide our partners with meaningful TV know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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