The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are several ways that demand data for "On The Buses" can be used to make informed decisions. First, demand for the comedy show can inform content valuation. By analyzing the demand data, executives can determine the value of the show in the United States market. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. This system can be used to estimate the value of "On The Buses" to a platform in the United States and determine how much to spend on acquiring or producing similar content.
Secondly, "On The Buses" demand data can inform acquisition decisions. OTT platforms, SVOD platforms, production companies or distributors can use the demand data to evaluate how well a show performs in the United States in comparison to other shows. For instance, executives can evaluate whether to acquire the show for distribution in the United States based on its increasing demand. Similarly, a studio or content distributor can use the data to assess the demand potential for the show's spin-offs or related franchises regionally.
Thirdly, demand data can inform programming decisions. Entertainment executives can use "On The Buses" increasing demand in the United States to determine the optimal release strategy by identifying when demand was at its peak and aligning its release with that time. The data can also help executives identify when under-performing content should be shifted within the programming schedule to improve viewer engagement.
Fourthly, demand data can inform distribution decisions. The outstanding global demand for "On The Buses" across the world can be used to inform how to best distribute the show to new audiences. Entertainment executives can use demand data to discover new opportunity markets for content distribution. Additionally, distribution companies and platforms can use demand data to identify which shows should be licensed to feed into another platform or to determine long-term distribution contracts.
Finally, demand data can inform franchise expansion decisions. By analyzing data on the show's momentum and longevity, entertainment talent agencies, studios, and production companies can determine the show's potential for future franchise expansion. The ratings performance of an existing show is often correlated with the potential of related media programmes - movies, merchandise, video games, and live events. Entertainment executives can also use demand data to select IPs to develop into a franchise or create spin-offs.
In conclusion, there are several ways that executives can use demand data for shows like "On The Buses" to make informed strategic decisions, including content valuation, acquisition, programming, distribution and franchise expansion decisions. By gaining insight into demand trends, executives can optimize content strategies and maximize profitability.
On The Buses's travelability to the United States in the last 30 days is 93%, which means that the audience demand for On The Buses is 93% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well On The Buses travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for On The Buses, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 11:12 p.m. PST using demand content analytics from Parrot Analytics for On The Buses in the United States. We provide our partners with essential entertainment industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.