The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to make informed decisions on content acquisition, programming, distribution, and valuation. One way to do this is by leveraging demand data, which provides a measure of a TV series' popularity. Let's take the example of "One Piece" in the United States during October 2023 to explore how demand data can be used to inform content decisions.
Firstly, the demand for "One Piece" is exceptional, with 36.6 times the audience demand of the average show in the United States over the last 30 days. This indicates that the show is highly popular compared to other shows in the market, and would be a valuable addition to any platform's content library. Moreover, "One Piece" outperforms 99.9% of all drama titles in the United States, demonstrating a high level of audience engagement.
The demand data for "One Piece" also reveals some interesting insights on audience behavior. For example, the show achieved its peak rank of #14 in the United States, but dropped by 60 spots during October. Additionally, the demand for the show decreased by 47.3% in the United States during October. However, demand for the show spiked later in the month.
Furthermore, examining the top 10 global markets where "One Piece" is most in-demand over the last 30 days reveals that the show has outstanding audience demand in each of these markets, and has exceptional travelability. This indicates that the show has strong global appeal and is well-suited to international distribution.
Demand data can also be used to inform decisions on content valuation. For example, Parrot Analytics' content valuation system is based on demand data, revealing the dollar value contribution of any title to any platform in any region. By using demand data, entertainment executives can estimate a TV series' ability to drive subscriptions and mitigate churn, assess the value of exclusivity, and calculate the ROI a specific title will bring for any given platform.
In summary, demand data is a powerful tool that can be used to inform content decisions. In the case of "One Piece," the high demand and global appeal of the show indicate that it would be a valuable addition to any platform's content library. Demand data can also be used to inform decisions on content valuation, and to optimize distribution and programming strategies for maximum audience engagement.
This is One Piece's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well One Piece travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s One Piece is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Piece, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on Nov. 29, 2023, 1 p.m. PST using tv demand datasets from Parrot Analytics for One Piece in the United States. We provide our partners with far-reaching TV series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.