The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, demand data can provide many insights and help with various decisions related to content valuation, acquisition, distribution, and programming. As seen from the analysis of "One Punch Man" for the month of March 2024, demand data can be a reliable indicator of a show's success and potential.
Content Valuation: Parrot Analytics' content valuation system is based on demand data, enabling executives to determine the dollar value of a title and its contribution to any platform in any region. Based on the information provided, we can see that "One Punch Man" has 23.0x the audience demand of the average show in the US over the last 30 days, putting it in the top 2.7% of TV shows. The show has also been experiencing increased demand, which can further improve its value.
Acquisition: By examining the top 10 global markets where "One Punch Man" is most in-demand, we can see that it outperforms the average TV show in every market. It's crucial information for any acquisition decisions, as a show with global demand can attract a wider audience and bring added value to a platform.
Distribution: As a global entertainment expert, executives can leverage demand data to decide which platforms to target for "One Punch Man." The highest demand for the show is in the US, so executives can focus on targeting platforms with a strong presence in that region. Also, since the demand for "One Punch Man" in the US is 170% of demand in Japan, executives can explore the potential for international distribution.
Programming: Insights from the Parrot Pulse, which provides an independent measure of a show's global performance across six dimensions, can guide programming decisions. For instance, "One Punch Man's" momentum, longevity, and franchisability are all exceptional, which can provide executives with the confidence to develop spin-off shows or plan for long-term programming around the franchise. Additionally, examining the audience demand for shows that fans of "One Punch Man" also like, such as "Attack on Titan" and "Demon Slayer: Kimetsu no Yaiba," can help executives identify similar shows and invest in those for programming decisions.
Overall, leveraging demand data can help executives make informed decisions about content valuation, acquisition, distribution, and programming. As seen above, "One Punch Man" is a great example of how demand data can provide valuable insights and guide strategic decision-making.
One Punch Man (ワンパンマン)'s travelability to the United States in the last 30 days is 160%, which means that the audience demand for One Punch Man (ワンパンマン) is 160% of the demand in its country of origin, Japan. Click through to another market to discover how well One Punch Man (ワンパンマン) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s One Punch Man (ワンパンマン) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Punch Man (ワンパンマン), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for One Punch Man (ワンパンマン) in the United States. We provide our partners with extensive TV industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.