The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you can use demand data to make informed content, acquisition, distribution, and programming decisions. And "Only Murders In The Building" is an excellent example of how demand data can help in strategic decision-making.
The exceptional demand for "Only Murders In The Building" indicates that this show has a high value and should be considered a strategic asset for a streaming platform. By using Parrot Analytics content valuation system that is powered by global content demand and supply, you can reveal the monetary value contribution of any title to any platform in any region. Furthermore, you can use this system to determine how much to spend on content, assess a TV series' ability to drive subscriptions, and estimate the cannibalization of audiences if a title is available on multiple services.
Demand data enables you to value content, which answers questions like how much your show is worth, both in individual series or an entire library. You can use demand data to assess the value of exclusivity, calculate the ROI of a specific title, and evaluate a title's ability to drive subscriptions and mitigate churn.
By mapping local whitespaces, you can also use demand data to determine the most popular genres in your local market or any other region in the world. Similarly, analysing affinity using demand data will provide insights into the most appealing talent, brand, or TV shows that will help you acquire or retain subscribers.
Demand data can inform your platform and network fit. You can use the data to determine which platform to target for distribution of your content, and it also enables competitive benchmarking. You can compare your content against other titles available on the market using demand data.
With regard to the performance of "Only Murders In The Building", demand data shows that this TV series outperforms the demand of the average TV show in each of the top ten global markets in the last 30 days, and some are even outstanding. The show's demand may increase in the future, as it peaked at 51.1 times the average in the last 30 days, compared to 48.4 times the average over the entire year, indicating that this show has increased in popularity.
Also, the Parrot Pulse for "Only Murders In The Building" provides an independent measure of its global performance across six dimensions. It indicates that the worldwide audience demand is outstanding, whilst its travelability is exceptional, and its momentum is exceptional. Longevity is also outstanding, and the show's franchisability (spin-off potential) is excellent. Its reach, which is the number of people expressing demand for the show, is good.
To conclude, using demand data in your strategic decision-making process can provide you with valuable insights into your show's performance, audience preferences, and untapped market trends. By leveraging demand data, you can produce, finance, and distribute content that meets the needs of your target audience while also maximizing your ROI.
This is Only Murders In The Building's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Only Murders In The Building travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Only Murders In The Building is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Only Murders In The Building, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Sept. 11, 2023, 9:32 p.m. PST using tv demand analytics from Parrot Analytics for Only Murders In The Building in the United States. We provide our partners with valuable OTT capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.