The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can make better-informed content decisions by leveraging demand data. The analysis of "Outback Opal Hunters" for the month of January 2024 in the United States offers valuable insights that can be used in making various types of decisions.
Starting with content valuation, it's important to understand that demand data can be used to assess the value of individual shows or entire libraries. Using Parrot Analytics' content valuation system based on demand data, you can determine how much a title is worth to a given platform, region, or audience. Therefore, in the case of "Outback Opal Hunters," you can use the demand data to understand how valuable the show is to your platform and decide whether to renew it or acquire it for distribution.
Additionally, demand data can inform acquisition and distribution decisions as it indicates demand trends for specific content. You can use this information to make data-driven decisions on which titles to acquire or produce or which territories to distribute them to. In the case of "Outback Opal Hunters," understanding the demand for the show in different territories can help you decide where to distribute the show to maximize its reach and revenue potential.
Another way demand data can inform content decisions is by helping with programming decisions. Examining how "Outback Opal Hunters" ranks against the average title in the documentary genre, its popularity trajectory, and its fan preferences can help inform strategic programming decisions. For example, programming executives may use this information to decide on when to schedule the show, what other shows to air along with it, and when to release a new season.
Moreover, demand data can help with subscriber acquisition and retention efforts. This means you can use this data to decide on which titles to offer to retain your current audience or attract new subscribers. In the case of "Outback Opal Hunters," knowing that audience demand increased by 37.8% in the US during January, you can leverage this trend to promote future seasons.
Finally, metadata such as the number of seasons, episode count, and season profile, alongside the global audience demand data, can provide valuable context to your content decision-making processes. By tracking audience interest in a particular series season after season, you can make informed decisions regarding renewals or cancellations, and by benchmarking similar shows or genres in different regions, you can better assess the performance of your content.
Therefore, demand data can help you make more informed decisions about your content, acquisition, distribution, and programming decisions. As an entertainment executive, you can leverage this data to understand what content is most popular in your market or on a global scale, how to quantify the platform-specific marginal revenue contribution, and how to assess a show's ability to retain or acquire subscribers. By using demand data, you can not only make better decisions today, but also plan for the future to optimize your content strategy.
Outback Opal Hunters's travelability to the United States in the last 30 days is 92%, which means that the audience demand for Outback Opal Hunters is 92% of the demand in its country of origin, Australia. Click through to another market to discover how well Outback Opal Hunters travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Outback Opal Hunters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Outback Opal Hunters, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Extreme Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on Feb. 28, 2024, 1 p.m. PST using global demand analytics from Parrot Analytics for Outback Opal Hunters in the United States. We provide our partners with smart TV series insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.