The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive, demand data for "Outback Opal Hunters" can be used to inform how you acquire, program, and distribute content. For example, with an audience demand of 3.3 times the average title, the show can be considered a valuable acquisition. Additionally, knowing that the show's demand has increased by 35.9% in the United States during March 2024 and that its popularity has risen in the past 30 days indicates it may be suitable for programming at this time.
Further, understanding the show's franchiseability can help you decide whether to create new content around the concept. For "Outback Opal Hunters", franchisability is poor, so pursuing spin-offs or franchises may not be a viable strategy. You could also use the information on the top ten markets where the show is in-demand to identify the markets you should target for distribution. For "Outback Opal Hunters," Russia ranks first in terms of audience demand, so it could be a suitable target for distribution.
For TV series financing companies and entertainment talent agencies, analyzing the demand for a TV show, such as "Outback Opal Hunters," can help you understand the content's value more comprehensively. Using Parrot Analytics content valuation system, you could evaluate the show's worth using demand data to determine its contribution to a platform's revenue. You can also use demand data to evaluate the monetization potential of a franchise, spin-off, or other content extensions.
TV production companies and studios can leverage demand data to pitch the concept better, optimize content, and tailor their marketing strategies. For example, information on the show's momentum can help you to develop effective marketing plans for promoting the show's growth rate. By looking at the similarity scores in the context of the show's top rated competitor shows, you can analyze the show's strengths and weaknesses and tailor its content accordingly.
For linear and pay TV networks, considering the demand data for "Outback Opal Hunters" could help you make programming choices. You could align the show with other similar titles that share the same viewer demographic or create campaigns to leverage the show's popularity to retain your current audiences or attract new ones.
In conclusion, demand data is critical in making informed decisions around content acquisition, distribution, and programming within the entertainment industry. Using the case of "Outback Opal Hunters," demand data can help you accurately assess a TV series' value, discover new opportunity markets for content distribution, optimally price content, inform supply and demand decisions, scale concept testing, and many more.
Outback Opal Hunters's travelability to the United States in the last 30 days is 39%, which means that the audience demand for Outback Opal Hunters is 39% of the demand in its country of origin, Australia. Click through to another market to discover how well Outback Opal Hunters travels internationally.
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Acquire the best shows from partners such as Discovery Channel to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Outback Opal Hunters), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Outback Opal Hunters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Outback Opal Hunters, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Extreme Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for Outback Opal Hunters in the United States. We provide our partners with far-reaching television industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.