The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, it is essential to focus on audience demand when making strategic decisions regarding content acquisition, distribution, and programming. The Parrot Analytics demand data for "Overlord" is a great example of how such data can be leveraged. "Overlord" has an extraordinary demand level that is 9.8 times the audience demand level of an average show in the United States over the last 30 days. This level of demand is outstanding in the industry, and only 2.7% of all TV shows can attain this level of demand. However, the demand for this show is increasing and has increased by 8.4% in February in the United States compared to previous months.
One significant aspect of demand is content valuation. Television executives can leverage demand data to establish how much a show is worth to a particular streaming platform, how it drives engagement across the rest of the catalog and the ROI a specific title will bring to a given platform. Parrot Analytics' content valuation system is powered by demand data and can reveal the monetary value contribution of any title, to any platform, in any region. Television executives can use demand data to determine how much to spend on content and assess a TV series' ability to drive subscriptions and mitigate churn.
Audience demand data also helps executives to make more informed decisions regarding subscriber acquisition and retention. Television executives can use the data to identify what titles they should buy to attract new subscribers to their platform and retain their current audience. For instance, analyzing the show metadata for "Overlord" can help executives to launch the show globally by acquiring and distributing the show in other countries where it has significant demand.
Demand data is also useful in identifying global trends and mapping local whitespace in the entertainment industry. For instance, executives can use the Parrot Analytics platform to identify the most popular genres in their markets and improve the production quality and feature content that focus on high demand areas. Such information ensures optimal release strategies and pricing for the content and the most effective pre-release marketing campaigns.
Lastly, demand data informs the platform and network fit, which helps executives to identify the best distribution platforms for specific shows and make informed decisions about programming and content acquisition. Television executives can use the Parrot Analytics platform to assess the franchisability of a particular show and determine whether it has spin-off or franchise potential.
In summary, the strong demand data for "Overlord" serves as an excellent example of how television executives can use such data to make informed decisions regarding their budgets, content acquisitions, distribution, programming, and even franchisability. Parrot Analytics' demand data can provide executives with actionable insights about audience behavior, which they can use to drive the growth of their streaming or pay TV service and maximize their profits while retaining their subscribers' loyalty.
Overlord (オーバーロード)'s travelability to the United States in the last 30 days is 71%, which means that the audience demand for Overlord (オーバーロード) is 71% of the demand in its country of origin, Japan. Click through to another market to discover how well Overlord (オーバーロード) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Overlord (オーバーロード) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Overlord (オーバーロード), for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 11:05 p.m. PST using television demand analytics from Parrot Analytics for Overlord (オーバーロード) in the United States. We provide our partners with far-reaching content analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.