The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a television executive working at an OTT platform or SVOD platform, you will be interested to know that Parrot Analytics can help you make informed content decisions. Parrot Analytics' demand data can enable you to calculate the ROI for a particular title or assess a series' ability to drive subscriptions and mitigate churn. With regard to "Oz," it has 4.2 times the audience demand of the average TV show in the United States over the last 30 days. Only 8.6% of TV shows have this level of demand. Compared to its 3.8 times the average demand over the last 90 days, demand for the show has been increasing recently, meaning that it could be a strategic asset for your streaming platform.
Content valuation uses demand data to determine the dollar value contribution of any given title to any particular platform, in any region. In the case of "Oz," its demand has been increasing of late, and the demand from fans that this show attracts is comparable to other popular TV shows in the US, such as "The Good Doctor" and "Young Sheldon." By analyzing the show's demand trends over the last 30 days, Parrot Analytics can help you identify the most popular genres in the US, the best pricing and release strategy, as well as answer questions on exclusivity or audience cannibalization.
If you work for a content distributor or TV production company, it will be valuable for you to know that Parrot Analytics can provide you with insight into supply and demand trends. This can help you determine what type of content to produce or acquire, and what shows are most likely to attract a wide and varied audience. In the case of "Oz," the demand is strongest in the United States, where it has audience demand of 2.3 times the average TV show. It is in the top ten most demanded TV shows globally across several markets including China, France, Slovenia, Finland, Canada, Brazil and the UK.
As an entertainment talent agency, you can leverage Parrot Analytics' demand data to help identify the best talent and brand to partner with for any given TV show. In the case of "Oz," its peak demand has been 6.7 times the average over the previous year, and 5.7 times the average over the last 30 days, indicating that it has increasing popularity.
To conclude, Parrot Analytics can enable executives across the entertainment industry to make more informed decisions about content acquisition, distribution, programming, and content valuation. By examining the demand metrics of "Oz," in the United States and globally, companies can position themselves to take advantage of increasing content demand and capitalize on popular programming opportunities.
This is Oz's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Oz travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Oz is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oz, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 11:11 p.m. PST using global television demand datasets from Parrot Analytics for Oz in the United States. We provide our partners with deep TV industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.