The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's entertainment landscape, it is essential to have precise tools to track the popularity and demand of TV shows. Parrot Analytics is using advanced algorithms to empower entertainment executives to make more informed decisions when it comes to acquiring, producing, distributing, or programming TV content. Using the example of Pacific Rim: The Black, we demonstrate below how Parrot Analytics' demand measurement system can help TV executives understand audience demand patterns for shows and guide more informed strategic decisions.
Content valuation uses demand data to understand the economic value of a series. Using demand data, we can determine how much ailing title, such as Pacific Rim: The Black, drives engagement across the rest of the catalog and what the baseline value, or the entry-level value, of the titles should be. Parrot Analytics content valuation is an economic valuation system powered by global content demand and supply, and it can reveal the expected dollar value contribution of any title, to any platform, in any region.
One of the most important pieces of information generated by demand data is how much a given show is worth in the market. Using Parrot Analytics' demand measurement system, we found out that Pacific Rim: The Black has 3.0 times the audience demand of the average show in the United States over the last 30 days. This kind of information is essential for entertainment executives when assessing the value of a specific series, as it informs whether to invest in the production, distribution, or procurement of the show.
Furthermore, the demand data can be used to assess titles' ability to drive subscriptions and mitigate churn. When selecting the titles that will be available on their platform, entertainment executives can leverage demand data to make informed decisions on whether a particular show is suited to keep their current audience happy and what kind of titles will attract new subscribers to their platform. Examining the statistics on Pacific Rim: The Black's performance reveals that the show's audience demand decreased slightly by 6.5% over October 2023 in the United States. However, the good news is that the demand spiked late in the month, generating increased interest in the show. Also, on a rolling year basis, the show has increased popularity, peaking at 4.5 times the average in the last 30 days compared to 4.3 times the average over the course of the entire year.
Demand data also powers the ability to determine how much to spend on content. Knowing how much a show is worth informs the budget for marketing, acquisition, or distribution of a series. Entertainment executives can use Parrot Analytics' content valuation system to better understand what a specific title is worth, revealing revenue contribution on a platform, the ROI of a show to any given platform, and much more.
The demand data can be leveraged to uncover under-monetized titles, giving an edge to entertainment executives who are seeking new opportunity markets for content distribution. In the case of Pacific Rim: The Black, we found that the show has higher demand than 85.7% of all anime titles in the United States, indicating Pacific Rim: The Black is an excellent anime title that is not yet fully monetized.
Finally, entertainment executives can use demand data to make strategic decisions when it comes to expanding content globally. The data of Pacific Rim: The Black demonstrates that the show outperforms the demand of the average TV show in the top 10 global markets, including the number one market, Russia.
In conclusion, when entertainment executives use Parrot Analytics' demand measurement system, they have access to rich data that allows them to make informed decisions when acquiring, producing, distributing, or programming TV content. The demand data reveals insights concerning content valuation, supply and demand opportunities, subscriber acquisition and retention, competitive benchmarking, and much more, ultimately giving entertainment executives a significant advantage in the ever-changing entertainment landscape.
This is Pacific Rim: The Black's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pacific Rim: The Black travels internationally.
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Acquire the best shows from partners such as Netflix to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pacific Rim: The Black), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Pacific Rim: The Black is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pacific Rim: The Black, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Pacific Rim: The Black in the United States. We provide our partners with valuable television expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.