The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data can help you make more informed content decisions by assessing audience interest and engagement with a particular title. Let’s explore what we can learn from a case study of "Pam & Tommy" February 2024 US audience demand data.
Firstly, content valuation can be determined through demand data. Content valuation provides insight into how much a show is worth, its dollar value contribution to any platform, and ROI calculation. On a 30-day rolling average in the US, "Pam & Tommy" has 5.7 times the audience demand of the average TV show. This data gives an estimation of how much a show is in-demand by measuring the global performance of the show across six dimensions - audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. By taking these factors into account, a TV executive can determine a show's worth to their platform.
Furthermore, demand data can be used to evaluate competitor benchmarking to assess how shows are performing against other titles available on the market. By examining what other shows "Pam & Tommy" viewers are watching, the TV executive can spot relevant genres that attract audiences.
Demand data also provides valuable insight into the effectiveness of marketing strategies. For example, during February 2024, the audience demand for "Pam & Tommy" decreased by 32.3%, and audience demand for the show spiked in late February. Such insights help TV executives to better target and optimize their marketing campaigns ahead of a show's premiere.
Moreover, the travelability of a show, which quantifies international demand relative to the home market, is useful for distributors looking to acquire or produce a show. Based on the information, "Pam & Tommy"'s travelability is not as strong as its domestic demand. Thus, before distribution, the TV executive needs to consider its potential success when broadcast across the world.
Finally, "Pam & Tommy"'s audience demand data can also help a TV executive to decide on a release strategy and pricing for the show to maximize its engagement and audience satisfaction.
In conclusion, demand data is a powerful tool that can be used to inform a range of content decisions for TV executives. It informs content valuation, the effectiveness of marketing campaigns, travelability, acquisition decisions, distribution strategies, and programming decisions. By examining show metadata like that provided for "Pam & Tommy," TV executives can make data-driven content decisions based on audience demand.
This is Pam & Tommy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pam & Tommy travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United States as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. Hulu, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United States. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Pam & Tommy.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as the United States to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Pam & Tommy from partners like Hulu.
Studios in the United States are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Pam & Tommy? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United States, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hulu to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United States. Contact us now to leverage a return-focused selection criteria for title acquisition from Hulu by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Pam & Tommy. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hulu to fortify your competitive position in the United States. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pam & Tommy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hulu by incorporating country-specific trend and market demand factors for all markets including the United States. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Pam & Tommy, including those that have not even been released. Appeal to your target markets, including the United States, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Pam & Tommy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pam & Tommy, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Pam & Tommy in the United States. We provide our partners with far-reaching content competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.