The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive tasked with making decisions related to content acquisition, production, distribution, or programming, demand data can help you make more informed decisions, as we can see from the analysis of "Pandora" for the month of December 2023 in the United States. Here are some examples of how demand data can be valuable in this context:
1. Audience engagement: Evaluating audience engagement is paramount for any streaming platform or TV network executive. Using demand data, you can determine how engaged viewers are with your content, as well as what types of content appeal most to your audience. This information helps you make more informed decisions about what content to develop, acquire, or distribute.
2. Content valuation: Using demand data, you can determine the dollar value contribution of any title, to any platform, in any region, helping you make more informed decisions about content valuation. In the case of "Pandora," its demand data shows that it has a three times higher demand than the average show in the United States over the last 30 days, which is an impressive level of demand. This data indicates that "Pandora" could be a valuable asset to a streaming platform.
3. International demand: As the world becomes more globally interconnected, understanding your content's international demand is becoming increasingly important. Using travelability data, you can evaluate how well your content performs in international markets and make more informed decisions about global expansion. In the case of "Pandora," its travelability is reported as poor, indicating that the show may have limited appeal outside of its home market.
4. Genre appeal: Using demand data, you can evaluate the demand for different genres in different markets, and make more informed decisions about programming and content acquisition. In the case of "Pandora," it is ranked at the 90.6th percentile in the drama genre in December, indicating that it has higher demand than 90.6% of all drama titles in the United States. This data suggests that drama is a popular genre in the United States, and that there is likely an audience for similar content.
5. Marketing strategy: Using demand data, you can evaluate your marketing strategy and make more informed decisions about how to promote your content. In the case of "Pandora," the show achieved its peak demand in early December of 2023, indicating that marketing efforts around that time may have been particularly effective. Using this information, executives can make data-driven decisions about when and how to promote different shows.
In conclusion, demand data is a valuable tool for entertainment executives who are tasked with making decisions related to content acquisition, production, distribution, or programming. It can help executives evaluate audience engagement, content valuation, international demand, genre appeal, and marketing strategy. By using this data, executives can make more informed decisions that lead to more successful content creation, distribution, and programming.
This is Pandora's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Pandora travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United States, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pandora, for example, can be assessed for a market e.g. United States, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:02 p.m. PST using global television demand metrics from Parrot Analytics for Pandora in the United States. We provide our partners with meaningful TV series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.